6533b829fe1ef96bd128ac1c

RESEARCH PRODUCT

‘The Great War’ in the Auto-Making Industry. Banal Nationalism and Symbolic Domination and Country-of-Origin Effect in Consumer Culture

Joaquim Rius-ulldemolins

subject

Marketingbusiness.industry05 social sciencesAutomotive industryEconomic globalizationManagement Information SystemsNationalismBanal nationalismDoxaPolitical economyPolitical science0502 economics and businessCountry-of-origin effectSpiteNation branding050211 marketingbusiness050203 business & management

description

In spite of ongoing economic globalization, country-of-origin effect (COO) still remains crucial for corporate marketing and advertising strategies in consumer markets. Such nationalism has now com...

yearjournalcountryeditionlanguage
2020-03-18Journal of International Consumer Marketing
https://doi.org/10.1080/08961530.2020.1736706