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RESEARCH PRODUCT

Designing multi-attribute auctions for engineering services procurement in new product development in the automotive context

G. Lo NigroGiovanni PerronePaolo Roma

subject

Economics and EconometricsOperations researchComputer sciencebusiness.industryTheoryofComputation_GENERALContext (language use)Management Science and Operations ResearchBiddingSettore ING-IND/35 - Ingegneria Economico-GestionaleGeneral Business Management and AccountingIndustrial and Manufacturing EngineeringEbiddingProcurementCollaborative product development Automotive engineering Auction design Project managementNew product developmentCommon value auctionEauctionOperations managementDuration (project management)business

description

Abstract In recent years, use of multi-attribute auctions has been consolidating as a powerful mechanism in procurement settings where multiple drivers affect the transaction outcome. This paper provides a project management approach for multi-attribute auction design for standardized engineering services procurement in the context of new product development in automotive industry. Two variables are taken into account in the bidding process: price and duration of the given engineering activity. From a theoretical viewpoint, we fully determine optimal suppliers’ bidding strategies and expected outcomes, i.e. score/utility, price and duration, for the buyer under both first score sealed bid and second score sealed bid auctions. We show that this two schemes are equivalent in terms of score/utility even in presence of multi-dimensional suppliers’ private information. Therefore, they could be used interchangeably. Under a specific score function, we also perform a simulation showing that: (i) auction expected outcomes for the Main Contractor are very sensitive when duration reduction is a critical issue and (ii) number of bidders affects score and price but not duration.

https://doi.org/10.1016/j.ijpe.2009.10.003