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RESEARCH PRODUCT

Social Media as Platform for Stimulating Urban Changes

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Images have always been an important part of city planning – current images of place, images with planned improvements, maps and sketches. Some time ago all that was a private property of stakeholders like planner and client. But nowadays this confidentiality rather much has vanished – no copyrights or competition is noteworthy. Plans do not have their privacy anymore. They are exposed even before they got implemented. This article will display why city planners share the images of their ideas, of their dreams in public (mostly in blogs and social networks) – why it is important for them and what kind of feedback they are waiting for. This article is based on case study where 12 respondents (urban planners, architects, lecturers) were interviewed. They explained their own experience and how this type of communication with a wider public inspires some new initiatives and even realisation of some plans. This article is an insight of nowadays communication between planners and society that can result in some practical outcomes.