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RESEARCH PRODUCT
Hybrid Engagement: Discourses and Scenarios of Entrepreneurial Journalism
Mikko VilliJuho Ruotsalainensubject
Discourse analysishybrid journalismparticipatory journalismddc:070lcsh:Communication. Mass mediaEthosaffect; entrepreneurial journalism; future of journalism; participatory journalism0508 media and communicationsHybriditySoziale MedienfuturologyvaikuttaminenparticipationSociologyentrepreneurial journalismta518Objectivity (science)dialogueCommunication05 social sciencesscenariosKommunikatorforschung Journalismuslcsh:P87-96Objektivitätdiskurssianalyysiobjectivitysocial media050801 communication & media studiesDiskursanalysejournalismDigital mediatulevaisuudentutkimusInteractive electronic MediaCommunicator Research JournalismJournalismus0502 economics and businessSocial mediahybridityPartizipationZukunftsforschungdiscourse analysisinteraktive elektronische MedienNews media journalism publishingOnline-MedienInternetfutures researchfuture of journalismbusiness.industryMedia studiesDialogCitizen journalismonline mediaskenaariothybridimediaHybriditätaffect050211 marketingJournalismPublizistische Medien JournalismusVerlagswesenbusinessdescription
Although the challenge posed by social media and the participatory turn concerns culture and values at the very heart of journalism, journalists have been reluctant to adopt participatory values and practices. To encourage audience participation and to offer journalism that is both trustworthy and engaging, journalists of the future may embrace a hybrid practice of journalistic objectivity and audience-centred dialogue. As innovative and experimental actors, entrepreneurial journalism outlets can perform as forerunners of such a culture. By analysing discourses in the “About Us” pages of 41 entrepreneurial journalism outlets, the article examines the emerging journalistic ethos of entrepreneurial journalism and its participatory tendencies. The results show a conception of journalism that is a hybrid of the journalistic ideals of dialogue and objectivity. This kind of hybrid journalism and adjacent “hybrid engagement” can offer an answer to the dual challenge of how to make journalism more participation-friendly while at the same time hold on to the defining values and criteria of journalism. Drawing from futures research, the article concludes by sketching four scenarios of how entrepreneurial journalism and participatory hybrid engagement may develop in the future.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2018-01-01 | Media and Communication |