6533b82ffe1ef96bd1295806

RESEARCH PRODUCT

Proximité identitaire « publics musée d’art » et fréquentation du lieu culturel

subject

description

The value that individuals attach to a cultural object can be explained, among other things, by their individual identity project or belonging to a group. We will try to consider new strategic orientations for art museum professionals that can achieve several objectives regarding the museum visitors (or non-visitors): increase their attendance, change the relationship of the art museum with the public and attract other individuals.This work allows the conceptualization of the "public-art museum" identity proximity, the confirmation of its dimensions, and finally, the analysis of the relationship between the "public-art museum" identity proximity and the attendance the behaviour of the cultural place. Moreover, the development of a "public-art museum" identity proximity measurement scale broadens the theoretical framework of the identification process.