0000000000589212
AUTHOR
Marta De Miguel De Blas
showing 2 related works from this author
Can Interactive Mediation Tools Bridge the Identity Gap Between the Public and the Art Museum?
2015
International audience; Consumer behaviour in the field of art museums appears to be influenced both by the identity of the public and the art museum and by the context. It is a matter not of changing museum content, but of bringing its identity closer to that of the public in order to promote access to art. The authors first present the theoretical and conceptual framework for their research and then suggest a qualitative methodological approach to addressing the issues described in the results.; La conducta del consumidor en los museos de arte parece estar influenciada tanto por la identidad del público y del museo como por el contexto. No se trata de cambiar el contenido del museo, pero …
Proximité identitaire « publics musée d’art » et fréquentation du lieu culturel
2018
The value that individuals attach to a cultural object can be explained, among other things, by their individual identity project or belonging to a group. We will try to consider new strategic orientations for art museum professionals that can achieve several objectives regarding the museum visitors (or non-visitors): increase their attendance, change the relationship of the art museum with the public and attract other individuals.This work allows the conceptualization of the "public-art museum" identity proximity, the confirmation of its dimensions, and finally, the analysis of the relationship between the "public-art museum" identity proximity and the attendance the behaviour of the cultu…