Marketing capabilities and innovation. How do they affect the financial results of hotels?

6533b82ffe1ef96bd1295ad3

RESEARCH PRODUCT

Marketing capabilities and innovation. How do they affect the financial results of hotels?

Camilo Prado-román Dolores Garzón María-ángeles Revilla-camacho Beatriz Palacios-florencio

subject

Marketing Market orientation Marketing Psychology Affect (psychology)Applied Psychology

year	journal	country	edition	language
2019-12-15	Psychology & Marketing

https://doi.org/10.1002/mar.21316

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