6533b830fe1ef96bd12966bb

RESEARCH PRODUCT

Crowdfunding in Africa: Opportunities and Challenges

Prince Baah-peprahEmmanuel ChaoRotem ShneorPriscilla Serwaah

subject

VDP::Samfunnsvitenskap: 200::Økonomi: 210Cultural heritagebusiness.product_categoryIncentivebusiness.industryInternet accessInformation technologySocial mediaBusinessEquity crowdfundingPublic relationsPopularityBarriers to entry

description

AbstractThe chapter presents the current state of crowdfunding research and practice in Africa while outlining opportunities and challenges associated with them. Conditions of growing popularity of digital and mobile finance, low penetration of traditional financial institutions, and a long cultural heritage of communal mutual support may enhance crowdfunding uptake. On the other hand, conditions of unclear regulation, relatively low levels of internet access, and societies characterized by low social trust may all hinder crowdfunding uptake. Accordingly, African crowdfunding is at its infancy and involves transitory hybrid practices of early adoption, often involving reliance on foreign contributors via donations and pro-social lending platforms. To ensure future development, stakeholders should engage in relevant policy development, technological adaptations, raising public awareness, reducing user entry barriers, and creating incentives for trial.

https://doi.org/10.1007/978-3-030-46309-0_14