6533b831fe1ef96bd1298300

RESEARCH PRODUCT

Creating Franchised Businesses Through Franchisee Training Program — Empirical Evidence from a Follow-up Study

Jenni Torikka

subject

GovernmentEntrepreneurship educationThird partyFollow up studiesBusinessMarketingTraining programEmpirical evidenceTraining (civil)

description

The Finnish franchisee training program was a unique training program since it was government financed and provided to prospective franchisees by a third party. The organizing parties were the Finnish Employment and Economic Development Centres and a private consultation company specialized in franchising. The training program aimed to find people interested in becoming franchisees and to give them the essential skills and knowledge a franchisee needs.

yearjournalcountryeditionlanguage
2007-03-19
https://doi.org/10.1007/978-3-7908-1758-4_12