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RESEARCH PRODUCT
Understanding Consumers’ Convenience Orientation. An Exploratory Study of Fresh-Cut Fruit in Italy
Riccardo TestaGiuseppina MiglioreGiorgio Schifanisubject
minimally processed food030309 nutrition & dieteticsGeography Planning and DevelopmentTarget groupsExploratory researchTJ807-830Management Monitoring Policy and LawDisease clusterTD194-195Food-related lifestyleRenewable energy sources03 medical and health sciences0404 agricultural biotechnologyOrientation (mental)Settore AGR/01 - Economia Ed Estimo RuraleGE1-350Marketingconsumer decision-making0303 health sciencesEnvironmental effects of industries and plantsRenewable Energy Sustainability and the EnvironmentConsumer demandsegmentationfood and beveragesfresh-cut fruits04 agricultural and veterinary sciencesFresh-cut fruitOrganic certification040401 food scienceProduct (business)Environmental sciencesFood sectorfood-related lifestylesBusinessdescription
In Western society, the fresh-cut fruit market is experiencing significant growth, especially in Italy, where, in 2019, the fresh-cut fruit sales volume increased by 35% compared with the previous year. This study aims to understand Italian consumers&rsquo
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2021-01-20 | Sustainability |