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RESEARCH PRODUCT

Estudio contrastivo de la representación social del concepto de Sumak Kawsay

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The usage of discursive formula in the institutional discourse norms and legitimates the conceptualization of social representations in the service of the current government’s interests. The discourse analysis of the corpus compiled with normative and academic texts evidence that the social representation of the formulae “Sumak Kawsay” follow this principle of normalization and legitimization. Within a contextualism linguistic theoretical framework, the tools of the corpus linguistics can calculate the frequencies of the studied syntagma collocations informing about the discursive contexts of its frequent usages and about the representativeness of the institutional representations established the discourse. Even though the academic publications create a debate on the semantic recuperation of an ancestral communitarian concept, they are, in the majority of cases, in concordance with the social representations suggested by the institutional normative discourse in which “Sumak Kawsay” is literally translate into a “good Living” concept at the service of a new socialism or a sustainable turism.