Consumer attitude toward using smart shopping carts: a comparative analysis of Italian and Croatian consumer attitudes

6533b835fe1ef96bd129f73f

RESEARCH PRODUCT

Consumer attitude toward using smart shopping carts: a comparative analysis of Italian and Croatian consumer attitudes

Tindara Abbate Gandolfo Dominici Davide Di Fatta Matea Matić

subject

Cart Internet retailing; smart shopping carts; functional factors; convenience factors; Croatia; Italy; consumer attitudes; country of origin; gender; age; purchase intentions; digital competence; smart carts.Croatia Sample (statistics)Logistic regression Management Information Systems 0502 economics and business Business and International Management Marketing convenient factor Digital competence Marketing 05 social sciences Purchasing process smart shopping cart Advertising internet retailing; smart shopping cart; functional factors; convenient factors; Croatia Purchasing Country of origin functional factor Information and Communications Technology 050211 marketing internet retailing Business Internet retailing; smart shopping carts; functional factors; convenience factors; Croatia; Italy; consumer attitudes; country of origin; gender; age; purchase intentions; digital competence; smart carts Settore SECS-P/08 - Economia E Gestione Delle Imprese 050203 business & management

description

This paper aims to explore consumer attitudes toward using smart shopping cart, considering country of origin, gender, age, and intentions to use smart shopping carts while purchasing. Moreover, it investigates the influence of extracted factors on consumers' attitudes toward using smart shopping carts and the users' levels of digital competence. The data was collected through survey questionnaires using a purposive sample of 313 Croatian and Italian respondents. To this end, we applied statistical methodologies such as binary logistic regression, factor analysis, and analysis of variance. We found that, compared with Croatians, Italian respondents have a more positive attitude toward using smart shopping carts, regardless of age or gender. Moreover, we found that consumers are influenced by two major factors: functional and convenience. Consumers who purchase for functionality reasons will have preferences associated with faster product selection and speeding up the purchasing process without fearing that they lack the necessary expertise. If functionality has the tendency to increase, respondents will not lack ICT knowledge when purchasing with the smart cart.

year	journal	country	edition	language
2016-09-01

10.1504/ijemr.2016.078952 http://hdl.handle.net/10447/209262