6533b836fe1ef96bd12a07da

RESEARCH PRODUCT

The Effect of Consumer Local Engagement and Personal Values to Local Store Patronage

Jussi NyrhinenMika SkippariKarjaluoto Heikki

subject

Perspective (graphical)AdvertisingCustomer satisfactionBusinessCommon-method varianceMarketing

description

The question of why customers patronize small stores is important to academics and practitioners alike, but the perspective of rural and local retail patronage is understudied and underdeveloped (Pan and Zinkhan 2006; Brown and Dant 2006; Runyan and Droge 2008). Also, store patronage from the standpoint of local communities seems to have been only little investigated (Runyan and Droke 2008).

yearjournalcountryeditionlanguage
2016-01-01
https://doi.org/10.1007/978-3-319-26647-3_203