6533b836fe1ef96bd12a0819

RESEARCH PRODUCT

New knowledge impacts in designing implementable innovative realities

Kun-huang HuarngAlicia Mas-tur

subject

MarketingValue creationbusiness.industry05 social sciences0502 economics and businessOrganizational learningBusiness ResearchContextual information050211 marketingEngineering ethicsSociologyMarketingbusiness050203 business & management

description

Abstract This special issue describes new knowledge impacts in designing implementable innovative realities. The special issue blends contextual information and cognitive knowledge from Global Innovation and Knowledge Academy (GIKA) contributions. The GIKA Annual Conference provides a platform to discuss challenges pertaining to contemporary issues. The 5th GIKA Annual Conference took place at the University of Valencia from July 14 to July 16, 2015. The Journal of Business Research (JBR) is a sponsor journal of the Academy. One of the aims of the GIKA Conference is to select high-quality conference papers for publication in a special issue of the JBR. After undergoing double-blind reviews and revisions, 75 conference papers appear in this special issue, together with the current editorial.

https://doi.org/10.1016/j.jbusres.2015.10.011