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RESEARCH PRODUCT

Proyecto Quick Natura. Tecnologías móviles aplicadas a rutas botánicas urbanas

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[EN] The Quick Natura project aims to approach people of the city of Valencia to the green areas around them,in a fast and pleasant way. The initiative is based on the use of new technologies to connect the physicalwith the virtual world by placing QR codes (Quick Response code) on di erent plant species, located mainlyin gardens and parks to display information about each labelled species. Any user can scan the QR codelocated in labelled plants by using a smartphone or other mobile devices, enabling almost immediate accessto an information layer displayed in an enjoyable way, without using very technical language, facilitatinga quick understanding and assimilation by users. The method allows associating QR codes to the websitewww.uv.es/quicknaturain which each plant species is hosted on a virtual space where users can see:information on the species through questions and curiosities, its present location, the location of othernearby QR codes and a number of routes designed for di erent gardens in the city of Valencia. Theproject is designed to allow its use both individually or mentored, with a guide that can supplement theinformation obtained through Quick Natura.