6533b838fe1ef96bd12a51c4
RESEARCH PRODUCT
Consumer adoption of mobile technologies: a literature review
Karjaluoto HeikkiNodir Sanakulovsubject
kirjallisuuskatsausliterature reviewComputer Networks and CommunicationsProcess (engineering)business.industrykuluttajan omaksuminenComputer Science Applicationsmobiili adoptiotechnology acceptancemobile adoptionMobile technologyTechnology acceptance modelBusinessMobile telephonyElectrical and Electronic EngineeringMarketingMobile deviceconsumer acceptanceteknologian hyväksyminenQualitative researchdescription
Although the total number of mobile subscriptions reached 6.8 billion worldwide (ITU, 2013) confirming in the process that mobile technology is widespread, academic literature has so far focused only on explaining adoption of mobile technology and services. This literature review analyses 67 studies from the period 2005-2013 and finds the following: a) most studies are quantitative in nature and come from Asia; b) the Technology Acceptance Model is the most used theory; c) future research should also utilise qualitative methods and examine the behavioural outcomes of mobile adoption instead of simply adoption in consumer markets. peerReviewed
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2015-01-01 | International Journal of Mobile Communications |