0000000000610057
AUTHOR
Nodir Sanakulov
A Cross-Cultural Study of Smartphone Adoption in Uzbekistan and South Korea
Smartphone technology has changed how mobile phones are perceived and used in daily life. In 2015, global smartphone sales reached 1.4 billion units, representing an increase of 14.4 percent from 2014. Despite this popularity, penetration rates vary significantly across countries, with a global median of 43%. The main purpose of this research is to examine smartphone adoption in Uzbekistan and South Korea based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and to categorize constructs according to the Kano model. The findings indicate significant differences between South Korea and Uzbekistan in terms of technology adoption as a whole and perception of UTAUT constructs.
A cultural comparison study of smartphone adoption in Uzbekistan, South Korea and Turkey
Smartphone popularity is increasing due to the technological advances that mean manufacturers can make more sophisticated devices, and telecommunication companies can provide better connections. Gartner reported that 403 million smartphones were sold in the fourth quarter of 2015, a 9.7% increase over the same period in 2014. It is a common perception that users tend to utilise advanced technology to increase productivity. However, there are studies indicating quite opposite or alternatively slow rates of adoption. To avoid this, companies invest in studying consumer behaviour. The purpose of the study is to examine the effects of drivers and cultural differences on smartphone acceptance in…
Consumer adoption of mobile technologies: a literature review
Although the total number of mobile subscriptions reached 6.8 billion worldwide (ITU, 2013) confirming in the process that mobile technology is widespread, academic literature has so far focused only on explaining adoption of mobile technology and services. This literature review analyses 67 studies from the period 2005-2013 and finds the following: a) most studies are quantitative in nature and come from Asia; b) the Technology Acceptance Model is the most used theory; c) future research should also utilise qualitative methods and examine the behavioural outcomes of mobile adoption instead of simply adoption in consumer markets. peerReviewed
Salesperson adoption and usage of mobile sales configuration tools
PurposeThe purpose of this paper is to examine salespersons’ adoption and usage of mobile sales configuration tools (MSCT) and to identify areas for further development in this realm. Another objective is to offer a conceptualization of MSCT adoption.Design/methodology/approachFor this purpose, a qualitative case study approach was selected as the research method to better understand acceptance of a mobile configuration tool used by business-to-business (B2B) salespersons. Primary data were collected through semi-structured interviews, which included a series of open-ended questions to gain more detailed and contextual data.FindingsThe results obtained from the interviews indicated several …
Mobile Technology Adoption and the Effects of Cultural Factors
Mobile technologies are an important part of human life in both the personal and professional realms. Many services (banking, news, health, education, etc.) that traditionally offered either face-to-face, telephone, or other conventional platforms and technologies are now establishing services on mobile platforms as well. Mobile gadgets are now also being used by company employees as sales automation tools. The importance of culture in technology adoption and usage has been well-established. The adoption of any technology includes a set of factors that determine if the technology is either accepted or rejected, and the individual strengths of these determining factors may vary greatly, depe…