6533b839fe1ef96bd12a5a00
RESEARCH PRODUCT
A multiblock PLS-based algorithm applied to a causal model in marketing
David Servera-francésMartina G. GallarzaFrancisco Arteaga-morenoIrene Gil-saurasubject
Computer sciencebusiness.industryModeling and Simulationmedia_common.quotation_subjectLoyaltyManagement Science and Operations ResearchMarketingBusiness-to-businessbusinessGeneral Business Management and AccountingLoyalty business modelCausal modelmedia_common| year | journal | country | edition | language |
|---|---|---|---|---|
| 2012-07-16 | Applied Stochastic Models in Business and Industry |