News Management as News

6533b851fe1ef96bd12aa090

RESEARCH PRODUCT

News Management as News

Bernd Spanier Frank Esser

subject

Marketing Government Politics Sociology and Political Science business.industry media_common.quotation_subject Political communication Media relations Sociology Public relations business Publicity media_common

description

Abstract This paper argues that the widely noticed increase in news reports about news management, government publicity and media relations must be seen as a logical outgrowth of a new, modernized and media-centred approach to policy-making and campaigning. It offers a systematic introduction to the concepts of media politics and metacoverage, develops a theoretical model to examine their relationship and applies it to the political communication dynamics of Great Britain. This paper breaks new ground in two respects: it broadens our understanding of what counter-measures media professionals take in response to political news management, and it lays out a comprehensive theoretical scheme of how the mediatization of politics leads to a mediatization of political coverage.

year	journal	country	edition	language
2005-12-30	Journal of Political Marketing

https://doi.org/10.1300/j199v04n04_02

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