Search results for "Publicity"
showing 10 items of 21 documents
Un estudio comparativo entre dos herramientas de respuesta de audiencia en las aulas universitarias
2019
El objetivo de este texto es investigar la influencia del uso de herramientas tecnológicas en las aulas universitarias. En concreto, analizamos y evaluamos la aplicación de dos herramientas de respuesta de audiencia libres (específicamente Socrative y Kahoot!) como herramientas que fomentan la participación y asistencia de los alumnos a las sesiones teóricas y facilitan el proceso de enseñanza-aprendizaje. Se analiza si estas herramientas pueden ser utilizadas como motivadoras, fomentadoras de la participación del alumnado y facilitadoras del aprendizaje. Además, la opinión de los estudiantes sobre la utilidad de estas herramientas en el aula y como métodos de enseñanza-aprendizaje. La mues…
“El Registro Civil y el contenido de su publicidad: experiencias españolas para el contexto cubano”
2021
La función de publicidad que caracteriza al Registro Civil lo convierte en una institución fundamental dentro del sistema de seguridad jurídica preventiva. De ahí que, sea importante estudiar si existe correspondencia entre el contenido de la publicidad del Registro y las situaciones jurídicas y sociales en que usualmente se desenvuelven las personas, como un medio para garantizar, desde esta perspectiva, su cuidado y desarrollo. En este sentido, se valora el contenido de la publicidad del Registro del Estado Civil cubano (Ley No.51/1985, de 15 de julio del Registro del Estado Civil), a partir de las experiencias españolas en la materia, siguiendo, en general, los avances de este último sis…
Broadcasting Indigenous Voices
2008
Ethnic minority media embody much of the multiculturalist, multilingual and transnational changes in the media landscape and in the wider societal frame as well. Often minority media aim at providing relevant information, but also alternative publicity and empowering experiences in regard to their own identity, language and culture. Through an analysis of journalists' interviews and ethnographic data, this article examines how these tendencies, possibilities and limitations are played out in the indigenous Sami media. The findings suggest that the Sami journalists have managed to provide an alternative public space and contribute to linguistic revitalization. Yet, working within translocal …
Framing the Press and the Publicity Process
2003
This study examines meta-coverage in Campaign 2000, defined as (a) coverage of the behaviors, products, and performance of the news media and (b) coverage of candidates’ use of paid media, communication personnel, and other forms of strategic communication. Using a new model of press framing, a content analysis was conducted on 284 stories aired from September 4 to November 6 on ABC and NBC evening news programs. Results show that 55 stories contained enough press designators and 75 stories contained enough publicity designators to qualify for framing analysis. A small percentage (12%) contained overlapping press and publicity designators, resulting in 116 stories that qualified for framin…
Le flair en images, ou comment est donnée à voir la communication olfactive
2016
How is the action of sniffing others, which has been depreciated by good manners and aesthetic standards, represented in pictures? In unveiling the theme of social sniffing, this essay aims to track variations around the odour of the body and olfactory communication in Western visual arts. This issue implies to examine the social roles of sui generis as well as artefactual human odours, and to assess figurative arts as a means to unveil historical trends in the forms and functions of the sense of smell in our culture. The corpus of figurative works consulted, far from exhaustive, stretches from medieval and classical allegories of smell to the visual language of perfume advertisements, thro…
Victors, Vanquished and Neutrals: The Swedish Press and the Nuremberg Trial
2011
After the shock of the ghastly revelations from the liberated concentration camps began to wane in late spring 1945, there was little written on the Nazi genocide in the Swedish press until autumn 1945. As elsewhere, the attention and energies of the newspaper media were directed to covering other tumultuous events of the world. For example, the Swedish press followed closely the developments in its neighbouring countries — not least Finland, which seemed to be on the verge of a Soviet-instigated coup, and therefore caused a lot of anxiety and discussion in the Swedish press. In line with the concept of Nordic Brotherhood, as discussed in Chapter 3, the Swedish press functioned as a channel…
Procedure and Debate in the British Parliamentary Culture
2016
Haapala illuminates the relationship between procedure and debate in the British parliamentary culture that was formed during the nineteenth century. While emphasising the constitutional shift to parliamentary government after the passing of the 1832 Reform Act, the chapter demonstrates its effects on the parliamentary culture with a special focus on the increasing role of debate and the attempts to reform House of Commons’ procedures. As well as drawing attention to the publicity of parliamentary proceedings and professionalisation of political journalism, Haapala uses rhetorical treatises and manuals to show the common attitudes towards parliamentary debate before and after the institutio…
News Management as News
2005
Abstract This paper argues that the widely noticed increase in news reports about news management, government publicity and media relations must be seen as a logical outgrowth of a new, modernized and media-centred approach to policy-making and campaigning. It offers a systematic introduction to the concepts of media politics and metacoverage, develops a theoretical model to examine their relationship and applies it to the political communication dynamics of Great Britain. This paper breaks new ground in two respects: it broadens our understanding of what counter-measures media professionals take in response to political news management, and it lays out a comprehensive theoretical scheme of…
Ads and sensationalism: the irruption of mass advertising
2018
El siglo XX es, entre otras lecturas, el siglo de la publicidad. Y, por supuesto, es también el tiempo del sensacionalismo como nueva forma de entender la comunicación dirigida a los nuevos públicos masivos que se están configurando. Sin embargo, mientras el sensacionalismo periodístico se ha observado con cierto interés por cuanto ha presidido acontecimientos de gran calado de fines del siglo XIX y ha preparado la irrupción de la propaganda científica que se produce ya con la Gran Guerra, no ha sucedido lo mismo con las estrategias seguidas por los anuncios para alcanzar el mismo fin, esto es, la venta masiva del producto. Y, desde nuestro punto de vista, sensacionalismo y publicidad empez…
Media and Information in Times of Crisis: The Case of the COVID-19 Infodemic
2021
Media play an important role in informing the public about issues on the political agenda, different opinions, and public statements, thereby establishing and bringing forth new spaces of information flow. One of the media’s main roles in democratic societies is to give publicity to central issues on the political and public agenda, especially in times of crisis. Nevertheless, studies have found that, in times of crisis, the public and the media tend to “rally ’round the flag,” leading to significant decreases in their criticality, alongside (almost) unreserved support for nation(al) or region(al) leaders. This paper aims to bridge the gap between both media and communication studies and ge…