6533b852fe1ef96bd12ab514

RESEARCH PRODUCT

WWF Spain: Illustrating Factors at Play, Impacts, and Tensions in Cause-Related Marketing for Global Sustainability

M. Eugenia Ruiz-molinaSergio Belda-miquelIrene Gil-saura

subject

SustainabilityCenter (algebra and category theory)Context (language use)BusinessMarketing

description

The new Agenda 2030 for global sustainability has put at the center the role of partnerships between different stakeholders, thus generating new interest (and concerns) regarding partnerships between environmental organizations and firms. In this context, the debate on the role of cause-related marketing (CRM) becomes particularly relevant.

yearjournalcountryeditionlanguage
2021-01-01
https://doi.org/10.1007/978-3-030-65455-9_5