6533b857fe1ef96bd12b4d57
RESEARCH PRODUCT
Factors underlying attitude formation towards online banking in Finland
Minna MattilaKarjaluoto HeikkiTapio Pentosubject
MarketingAttitudebusiness.industrymedia_common.quotation_subjectRetail bankingThe InternetBusinessMarketingStructural equation modelingConsumer behaviourFinancial servicesmedia_commondescription
The study explored the effect of different factors affecting attitude formation towards Internet banking (online banking) in Finland. The purpose of this paper is to determine those factors that influence the formation of attitude towards Internet banking on the one hand, and their relation to the use of online banking services, on the other. To attain these, a large survey (1,167 responses) was carried out during the summer of 2000 in Finland. Attitude formation was studied by the use of a structural equation model. The results are expected to provide both theoretical and practical contributions in the area of electronic retail banking and understanding of consumer behaviour in the turbulent financial services industry.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2002-11-01 | International Journal of Bank Marketing |