6533b858fe1ef96bd12b6c40
RESEARCH PRODUCT
Impact of cause‐related marketing on consumer advocacy and cause participation: A causal model based on self‐reports and eye‐tracking measures
Alberto Badenes-rochaCarla RuizEnrique Bignésubject
MarketingConsumer AdvocacyEye trackingSocial mediaMarketingPsychologyApplied PsychologyCausal model| year | journal | country | edition | language |
|---|---|---|---|---|
| 2021-09-02 | Psychology & Marketing |