6533b85bfe1ef96bd12baa35

RESEARCH PRODUCT

Tourism planning and innovation: The Caribbean under the spotlight

Hugues SeraphinVanessa GowreesunkarMaximiliano Emanuel KorstanjePaul Roselé-chimYves Jamont Junior Duplan

subject

Process (engineering)Strategy and ManagementLinkage (mechanical)DestinationsTourism[SHS]Humanities and Social Scienceslaw.inventionPanacea (medicine)law11. Sustainability0502 economics and businessRegional scienceBusiness and International ManagementCaribbeanMarketingSustainable developmentCaribbean island05 social sciencesProduct (business)ClusterTourism Leisure and Hospitality Management[SHS.GESTION]Humanities and Social Sciences/Business administration050211 marketingBusiness050212 sport leisure & tourismTourismTourism planning

description

International audience; The importance of the islands working together toward a multicentre product for tourists has been highlighted asearly as the 1980s, and yet hardly anything has been done in that sense. Can cluster be considered as the wayforward for the sustainable development of the Caribbean? This question could be considered as the first step ofthe tourism planning process. Hierarchical method or linkage method that works by identifying entities thatmatch each other based on the investigator selection of similar attribute categories is the most suitable clusteringapproach for the Caribbean. Despite the fact that cluster appears as a potential solution for issues faced by someCaribbean islands and other destinations in the world, it cannot be seen as a panacea.

yearjournalcountryeditionlanguage
2018-09-01Journal of Destination Marketing & Management
https://doi.org/10.1016/j.jdmm.2018.03.004