6533b85dfe1ef96bd12bdcda
RESEARCH PRODUCT
Adaptability and Ongoing Contractual Term Specificity: Advancements and Theoretical Implications
Emmanuel Chaosubject
MarketingMicroeconomicsRelational normsProperty (philosophy)Welfare economicsmedia_common.quotation_subjectCultural distanceEconomicsContractual termDimension (data warehouse)Adaptabilitymedia_commondescription
Studies on interfirm contractual relations have followed an incremental path. Recent developments have suggested a dichotomous property of contracts (i.e., contingent adaptability and ongoing contractual term specificity). Such a view is one step toward resolving most contradictory findings in studies related to contracting that have assumed a single dimension. This article takes a step toward minimizing the vacuum on contracting theory by adding a stronger theoretical base that takes into account the dichotomous property of contracts. Findings suggest some differences and similarities in these key contractual components.
year | journal | country | edition | language |
---|---|---|---|---|
2013-07-01 | Journal of Relationship Marketing |