Exploring the concept of perceived sustainability at tourist destinations: a market segmentation approach

6533b85dfe1ef96bd12bf0ea

RESEARCH PRODUCT

Exploring the concept of perceived sustainability at tourist destinations: a market segmentation approach

Amparo Cervera-taulet Raquel Sánchez-fernández M. ÁNgeles Iniesta-bonillo

subject

Marketing Knowledge management business.industry 05 social sciences Latent class model Market segmentation Conceptual framework Tourism Leisure and Hospitality Management 0502 economics and business Sustainability Tourist destinations 050211 marketing Segmentation Business 050212 sport leisure & tourism Tourism

description

The concept of sustainability as perceived by tourists has rarely been studied and much less considered as a basis for segmentation. This article provides a conceptual framework based on tourists’ ...

year	journal	country	edition	language
2018-08-24	Journal of Travel & Tourism Marketing

https://doi.org/10.1080/10548408.2018.1505579

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