6533b85ffe1ef96bd12c1933

RESEARCH PRODUCT

The Economic Value of Creativity: How Much, for Whom, and What for?

M. Bjørn Von Rimscha

subject

Value (ethics)Media managementCore (game theory)media_common.quotation_subjectCreative writingJob satisfactionSociologySalaryMarketingCreativityCreative classComputingMilieux_MISCELLANEOUSmedia_common

description

The following chapter deals with the value od creativity in media management. The first part is a literature-based reflection on different perspectives on the value of creativity. While creativity generally is considered a core value of media products, I will argue that not all aspects of creativity are equally economically valuable and, thus, it is not in the best interest of media managers to maximize creative value. I will then change perspectives and address the question of the value of creativity for the individual media worker. The second part of this chapter combines the perspectives of the predominantly economically oriented media managers with that of the predominantly culturally oriented creators. I will empirically show that salary and financial concerns do not have an impact on the creative output of writers. This suggests that creative value cannot easily be given a monetary value.

yearjournalcountryeditionlanguage
2017-01-01
https://doi.org/10.1007/978-3-319-51008-8_9