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RESEARCH PRODUCT
Key drivers of consumer purchase of airline tickets: A cross-cultural analysis
Carla Ruiz-mafeSilvia Sanz-blasBlanca Hernández-ortegaMeike Brethouwersubject
Subjective normStrategy and ManagementControl (management)TransportationAdvertisingSample (statistics)Management Monitoring Policy and LawPurchasingAirline ticketKey (cryptography)Cross-culturalMarketingPsychologyLawConsumer behaviourdescription
Abstract This paper considers drivers of online airline ticket purchasing behaviour, and analyses the influence of attitude, subjective norm and perceived behavioural control on such decisions in two cultures. A number of hypotheses are examined using a sample of online shoppers in Spain and The Netherlands. We find that perceived control, subjective norm and attitude positively influence airline tickets online purchase intention in Spain, but in the Netherlands attitude is the key driver.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2013-03-01 | Journal of Air Transport Management |