6533b86cfe1ef96bd12c8835

RESEARCH PRODUCT

Spectacles vivants, logiques de consommation et construction d'expériences : le paradoxe d'une offre à la fois unique et plurielle

subject

description

Competition speed, operational difficulties, larger targets constraint the living spectacle market to move towards a better understanding of its audience in order to increase the frequentation of the broadcasting places. In this study, we show that the professionals are confronted to a multiplicity of valorisation behaviours and logics of consumption. Consequently, we consider various marketing strategies for the organizers to construct the consumption experiences through single (in terms of event) as well as plural offers (several facets).