6533b870fe1ef96bd12cfa03
RESEARCH PRODUCT
Non-technical innovation: Organizational memory and learning capabilities as antecedent factors with effects on sustained competitive advantage
Ana Villar-lópezCésar Camisónsubject
MarketingAntecedent (grammar)Marketing innovationKnowledge managementbusiness.industryOrganizational learningOrganizational memoryInnovation managementBusinessOrganizational commitmentCompetitive advantageOrganizational performancedescription
Abstract The aim of the present study is to analyze the role of organizational memory and learning capabilities as antecedents to non-technical innovation, comprising organizational and marketing innovation, and to examine their effect on sustained competitive advantage within a capabilities-based view (CBV) theoretical framework. For analysis of the proposed theoretical model, 159 industrial companies in Spain were sampled and a system of structural equations was modeled using partial least squares methodology. The results confirm that both organizational memory and learning capabilities favor the development of organizational innovation and marketing innovation. Furthermore, the paper shows that both types of non-technical innovation promote the achievement of sustained competitive advantage.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2011-11-01 | Industrial Marketing Management |