6533b871fe1ef96bd12d180e

RESEARCH PRODUCT

Aggregation methods to calculate the average price

Daniel Palacios-marquésJosé M. MerigóMaría Del Mar Benavides-espinosa

subject

MarketingSet (abstract data type)Operator (computer programming)Average priceValue (economics)EconometricsRange (statistics)EconomicsProduct (category theory)Representation (mathematics)Aggregation methods

description

Abstract Average price is a numerical value that represents a set of prices, which may relate to firms, countries, or regions. This study presents new methods of average price aggregation that build on the unified aggregation operator (UAO). The UAO combines a wide range of sub-aggregation processes into a single formulation capable of accounting for the importance of each concept in the analysis. The aggregation system is flexible, can adapt to different environments, and provides a complete representation of relevant information. The UAO can calculate the average price for numerous geographical contexts such as supranational regions and countries. The study illustrates the UAO's utility by presenting an example of how to calculate the world average price of a product while considering a range of opinions and environmental uncertainties.

yearjournalcountryeditionlanguage
2015-07-01Journal of Business Research
https://doi.org/10.1016/j.jbusres.2015.01.054