6533b872fe1ef96bd12d2fff
RESEARCH PRODUCT
Value co-creation and satisfaction in b2b context: a triadic study in the furniture industry
Irene Gil-sauraVicente Sales-vivóMartina G. Gallarzasubject
Supply chaineconomic satisfactionGeography Planning and DevelopmentSocial satisfactionFurniture industryTJ807-830Management Monitoring Policy and LawTD194-195b2bSocial dimension:CIENCIAS ECONÓMICAS [UNESCO]Renewable energy sourcesB2B supply chainsocial satisfaction0502 economics and businessCo-creationGE1-350Marketingsupply chainClient relationshipEnvironmental effects of industries and plantsRenewable Energy Sustainability and the Environment05 social sciencesNoveltyEconomic satisfactionUNESCO::CIENCIAS ECONÓMICASvalue co-creationEnvironmental sciencesComputingMilieux_COMPUTERSANDSOCIETY050211 marketingBusiness050203 business & managementdescription
Research on Value co-Creation (VcC) has been more extensive in B2C (business-to-consumer) than in B2B (business-to-business) and mainly for service contexts, under dyadic approaches (supplier&ndash
year | journal | country | edition | language |
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2020-12-25 |