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RESEARCH PRODUCT

Duopoly and Product Design

Lluís M. GraneroMiguel González-maestre

subject

MicroeconomicsCompetition (economics)Variable (computer science)Product designmedia_common.quotation_subjectEconomicsTheoryofComputation_GENERALContext (language use)Product (category theory)Function (engineering)DuopolyPersonalizationmedia_common

description

Competition in product design is considered in the context of a circular duopoly model where each duopolist can choose either a standardized design or a customized version of its product. We examine the circumstances that lead to multiple equilibria, and characterize the type of equilibrium as a function of both the customization costs and the lower bound on the degree of customization. In the welfare analysis, it is shown that the degree of customization offered in equilibrium can be substantially different from the socially optimal level of this variable.

https://doi.org/10.2139/ssrn.2458889