Search results for " Corpo"
showing 10 items of 538 documents
Is the thaw beginning?
2008
Main components of the corporative image of cultural organizations
2016
[EN] In the present research, we carry out an analysis of the corporate image of a cultural organization which aims tohighlight its role in order to design management strategies in the cultural field. We investigate what particular attributes are better assessed by the public and which dimensions compose the corporate image of a cultural organization. Based on the literature review, we made an in-depth interview to the programming manager of a cultural organization and also a descriptive survey on its audience through a structured questionnaire.The results of the analyses show that the corporate image of the cultural organization under study is positive, although someattributescan be improv…
URBAN IMAGE | From logo to brand
2018
Corporate image has arised in the last Century as a strategy to assume visual identity and a great power of attraction. By using that strategy, corporations have become a sort of “economic divinity” able to seduce and move the mass of consumers. The aim of the article is to describe how to apply the strategy of corporate image on a pavilion, designed by some students of Hong Kong and Palermo, in order to make it visually relevant and to highlight its strong points, which are connected to light and water. In this perspective, some important cases in the history of design have been anylised with punctual examples, starting from the beginning of Twenty Century to come to todays situation, in w…
Introduzione
2017
Nella cornice del Piano Colore Isole Egadi, il convegno internazionale “Identity | The Colors of Project” evidenzia il ruolo strategico dell’identità – di un’istituzione, di un’azienda, di un territorio – con particolare riferimento alle connotazioni identificative del colore. Qui, studiosi con competenze disciplinari diverse si confrontano sul tema spaziando in ambiti molto diversi: dal prodotto al cibo, dal web al car design, dalla fotografia alla brand identity.
Unipa L’immagine della cultura
2017
Nel campo della comunicazione visiva l'immagine aziendale è un mezzo potente per affermare lo stato e l'identità di una società. Infatti, nel ventesimo secolo le aziende più importanti del globo svilupparono ampiamente la loro attività commerciale usando un coordinamento sistematico del design per ogni prodotto e mezzo visivo, dal logo alle testimonianze. L'obiettivo dell'articolo è quello di esaminare come questa strategia, tradizionalmente legata alle società commerciali, possa essere applicata correttamente alle Istituzioni Culturali e, in particolare, alle Università, che sono "corporazioni di cultura". Dopotutto, questi sono concorrenti nella "battaglia delle visibilita" per diversi mo…
La città che comunica
2005
Corporate image is a crucial aspect of public utility communications. Strictly speaking, it involves the image (or identity) of a company insofar as the English word, corporation, corresponds to “company” in Italian. However, in general, its semantic meaning can be used for different agencies, political parties, town councils or cultural assets. Since this issue of the magazine focuses entirely on public utility communications, we can further discuss the meaning of corporate image by considering the Irish town of Cork – the 2005 European Capital of the Culture – as an agency that promotes its cultural identity by using a series of communication strategies.
Relaciones entre gestión corporativa y crisis financiera en el mercado de capitales español
2015
ResumenLa crisis financiera internacional impulsada por las noticias vertidas en agosto de 2007 ha tenido efectos devastadores sobre los mercados de capitales internacionales. El objetivo de este artículo se centra en verificar, en este contexto de crisis, si las empresas del mercado continuo español generan rendimientos anormales negativos, a la par que investigar qué factores ligados al gobierno corporativo podrían justificar estas anomalías. Nuestros resultados confirman que: a)cuando un mismo sujeto asume dirección ejecutiva y presidencia de la junta, en contra de todo pronóstico, ha tenido efectos beneficiosos sobre la gestión corporativa, permitiendo que esas anomalías se vayan diluye…
The relationship between out-of-school sport participation and positive youth development
2012
Carreres-Ponsoda F, Escarti A, Cortell-Tormo JM, Fuster-Lloret V, Andreu-Cabrera E. The relationship between out-of-school sport participation and positive youth development. J. Hum. Sport Exerc. Vol. 7, No. 3, pp. 671-683, 2012. Despite growing evidence that participation in out-of-school activities and especially physical activity and sport programs facilitates positive development, little developmental research has been conducted on out-of-school sports programs compared with no participation in these activities or participation in other activities. Our study examined the participation of youth in out of school sport activities compared with participation in other out-of-school activitie…
Effects of a Teaching Personal and Social Responsibility Model Intervention in Competitive Youth Sport
2021
The aim of this study was to implement the teaching personal and social responsibility (TPSR) model in a competitive context analyzing the differences between the intervention and the control group on personal and social responsibility, prosocial behaviors, and self-efficacy in youth soccer players. Participants were 34 youth soccer players between the ages of 14 and 16 years old (15.18 ± 0.72) divided into two different soccer teams of 17 members, corresponding to the control and intervention groups. The implementation of the TPSR model took place during 9 months, including initial and ongoing coach training (3 months), program implementation (three sessions per week lasting 90 min during …
Delphi study for the design and validation of a questionnaire about digital competences in higher education
2016
The study of digital competence remains an issue of interest for both the scientific community and the supranational political agenda. This study uses the Delphi method to validate the design of a questionnaire to determine the perceived importance of digital competence in higher education. The questionnaire was constructed from different framework documents in digital competence standards (NETS, ACLR, UNESCO). The triangulation of non-parametric techniques made it possible to consolidate the results obtained through the Delphi panel, the suitability of which was highlighted through the expert competence index (K). The resulting questionnaire emerges as a good tool for undertaking future na…