Search results for " EXTENSION"

showing 10 items of 272 documents

Does “Liking” Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes

2017

Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? The authors disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers' preexisting fondness for brands, and these are the same regardless of when and whether consumers “like” brands on social media. In addition, we explore possible second-order effects by examining whether “liking” brands might cause consumers' friends to view that brand more favorably. When consumers see that a friend has “liked” a brand, they are less likely to buy the brand relative to when they learn that a friend genuinel…

MarketingEconomics and EconometricsSocial networkbusiness.industryBrand awareness05 social sciencesAdvertisingPurchasingBrand managementCorporate brandingBrand extension0502 economics and business050211 marketingSocial mediaBrand equityBusiness and International ManagementMarketingbusiness050203 business & managementJournal of Marketing Research
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Brand assessment: a key element of marketing strategy

1997

The growing importance of the brand in the life of the company and in consumer perceptions has led many authors to base their analysis on brand value rather than the traditional approach in which its definition, its functions and its characteristics were amply developed. It is becoming increasingly obvious that the brand generates value for the company: brand value is the value of the marginal cash flows generated by a product due to the fact that it is identified with a brand. Brand value is generated by a series of multidimensional assets which interact in a complex way: loyalty; awareness; perceived quality; and identity. One of the main problems for a company wishing to develop a brand …

MarketingReturn on marketing investmentMarketing mix modelingbusiness.industryBrand awarenessAdvertisingBrand valuationBrand managementMarketing managementBrand extensionManagement of Technology and InnovationBusinessBrand equityMarketingJournal of Product & Brand Management
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Confidence Intervals for the Mean Based on Exponential Type Inequalities and Empirical Likelihood

2013

For independent observations, recently, it has been proposed to construct the confidence intervals for the mean using exponential type inequalities. Although this method requires much weaker assumptions than those required by the classical methods, the resulting intervals are usually too large. Still in special cases, one can find some advantage of using bounded and unbounded Bernstein inequalities. In this paper, we discuss the applicability of this approach for dependent data. Moreover, we propose to use the empirical likelihood method both in the case of independent and dependent observations for inference regarding the mean. The advantage of empirical likelihood is its Bartlett correcta…

Mathematical optimizationEmpirical likelihoodArticle SubjectBounded functionStatisticsBernstein inequalitiesInferenceInterval (mathematics)Simple extensionExponential typeConfidence intervalMathematicsISRN Biomathematics
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Bi-Lipschitz invariance of planar BV- and W1,1-extension domains

2021

We prove that a bi-Lipschitz image of a planar $BV$-extension domain is also a $BV$-extension domain, and that a bi-Lipschitz image of a planar $W^{1,1}$-extension domain is again a $W^{1,1}$-extension domain.

Mathematics - Functional AnalysisMathematics - Classical Analysis and ODEsBV-extensionClassical Analysis and ODEs (math.CA)FOS: MathematicsSobolev extension46E35funktionaalianalyysiFunctional Analysis (math.FA)
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Quasisymmetric extension on the real line

2018

We give a geometric characterization of the sets $E\subset \mathbb{R}$ that satisfy the following property: every quasisymmetric embedding $f: E \to \mathbb{R}^n$ extends to a quasisymmetric embedding $f:\mathbb{R}\to\mathbb{R}^N$ for some $N\geq n$.

Mathematics::Combinatoricsrelatively connected setsApplied MathematicsGeneral Mathematics010102 general mathematicsta111Extension (predicate logic)Characterization (mathematics)01 natural sciencesCombinatoricsfunktioteoria0103 physical sciencesMathematics::Metric GeometryEmbedding010307 mathematical physics0101 mathematicsReal linequasisymmetric extensionMathematicsProceedings of the American Mathematical Society
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Controlled diffeomorphic extension of homeomorphisms

2018

Let $\Omega$ be an internal chord-arc Jordan domain and $\varphi:\mathbb S\rightarrow\partial\Omega$ be a homeomorphism. We show that $\varphi$ has finite dyadic energy if and only if $\varphi$ has a diffeomorphic extension $h: \mathbb D\rightarrow \Omega$ which has finite energy.

Mathematics::Functional AnalysisPure mathematicsMathematics::Dynamical SystemsMathematics - Complex VariablesdiffeomorphismApplied Mathematicsta111010102 general mathematicsHigh Energy Physics::PhenomenologyPoisson extensionExtension (predicate logic)01 natural sciencesHomeomorphismfunktioteoria010101 applied mathematicsDomain (ring theory)chord-arc curveFOS: MathematicsDiffeomorphismtopologia0101 mathematicsComplex Variables (math.CV)AnalysisEnergy (signal processing)Mathematics
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Some Remarks on the Spectral Properties of Toeplitz Operators

2019

In this paper, we study some local spectral properties of Toeplitz operators $$T_\phi $$ defined on Hardy spaces, as the localized single-valued extension property and the property of being hereditarily polaroid.

Mathematics::Functional AnalysisPure mathematicsProperty (philosophy)Weyl-type theoremslocalized single-valued extension propertyGeneral MathematicsSpectral propertiesExtension (predicate logic)Hardy spaceToeplitz matrixsymbols.namesakeToeplitz operatorSettore MAT/05 - Analisi MatematicasymbolsMathematicsMediterranean Journal of Mathematics
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Effect of expertise on boundary extension in approach sequences

2017

International audience; In a constantly changing environment, one of the conditions for adaptation is based on the visual system's ability to realize predictions. In this context, a question that arises is the evolution of the processes allowing anticipation with regard to the acquisition of knowledge relative to specific situations. We sought to study this question by focusing on boundary extension, the tendency to overestimate the scope of a previously perceived scene. We presented to novice, beginner, and expert car drivers road scenes in the form of approach sequences constituting very briefly displayed photographs (i.e., 250 milliseconds each), in order to determine the effect of exper…

Memory distortionComputer sciencemedia_common.quotation_subjectlcsh:BF1-990Short ReportCar driving[SHS.PSY]Humanities and Social Sciences/Psychology050109 social psychologyExperimental and Cognitive PsychologyContext (language use)050105 experimental psychologyArtificial IntelligencePerception0501 psychology and cognitive sciencesAdaptation (computer science)media_common05 social sciencesBoundary extensionBoundary extensionSensory SystemsOphthalmologylcsh:PsychologyAnticipation (artificial intelligence)Order (business)expertiseScene perceptionScope (computer science)Cognitive psychology
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Transtensional/extensional fault activity from the Mesozoic rifting to Tertiary chain building in Northern Sicily (Central Mediterranean)

2005

Extensional structures of different ages characterize the Sicilian fold-and-thrust belt. Normal faults ranging in geometry from stepped to listric and formed in different geodynamic settings significantly controlled the pattern of syn-tectonic deposits. Since Mesozoic times Sicily has experienced deformation related to the opening of the Tethys Ocean. Between the Upper Triassic and the Cretaceous normal, strike- and oblique-slip faults, developed in northern Sicily, in the framework of a transtensional deformation regime induced by the oblique rifting of the African and European continental passive margins. Since Tertiary times a reversal in the general relative plate motion induced converg…

Mesozoic-Tertiary Sicilian Maghrebian Chain modes of extension basin formation normal faults
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Convergent adaptation of Saccharomyces uvarum to sulfite, an antimicrobial preservative widely used in human-driven fermentations

2021

Different species can find convergent solutions to adapt their genome to the same evolutionary constraints, although functional convergence promoted by chromosomal rearrangements in different species has not previously been found. In this work, we discovered that two domesticated yeast species, Saccharomyces cerevisiae, and Saccharomyces uvarum, acquired chromosomal rearrangements to convergently adapt to the presence of sulfite in fermentation environments. We found two new heterologous chromosomal translocations in fermentative strains of S. uvarum at the SSU1 locus, involved in sulfite resistance, an antimicrobial additive widely used in food production. These are convergent events that …

Metabolic ProcessesCancer ResearchAdaptation BiologicalYeast and Fungal ModelsArtificial Gene Amplification and ExtensionWineChromosomal translocationQH426-470BiochemistryGenomeTranslocation Geneticchemistry.chemical_compoundAnti-Infective AgentsMedicine and Health SciencesPromoter Regions GeneticPhylogenyGenetics (clinical)GeneticsChromosome BiologyAlcoholic BeveragesEukaryotaGenomicsChromosomal AberrationsPolymerase chain reactionChemistryExperimental Organism SystemsPhysical SciencesChromosomes FungalResearch ArticleSaccharomyces cerevisiae ProteinsAnion Transport ProteinsSaccharomyces cerevisiaeLocus (genetics)Saccharomyces cerevisiaeChromosomal translocationsBiologyResearch and Analysis MethodsBeveragesSaccharomycesModel OrganismsSulfiteGeneticsHumansSulfitesMolecular Biology TechniquesMolecular BiologyGeneEcology Evolution Behavior and SystematicsNutritionChemical CompoundsOrganismsFungiBiology and Life SciencesCell Biologybiology.organism_classificationYeastYeastDietMetabolismchemistryFermentationFood PreservativesAnimal StudiesAdaptationPLOS Genetics
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