Search results for " MARKETING"
showing 10 items of 1527 documents
The effect of hotel chain affiliation on economic performance: The moderating role of tourist districts
2020
Abstract This paper offers a pioneering analysis of the impact that integration in different types of hotel chains has on firm performance, and the moderating effect of the tourist destination in this relationship. Studies in the literature examine both size and location independently, without reconciling the apparently contradictory trends of globalization and conservation of the local base. The aim of the research is to analyze the comparative effects on tourism firms’ performance of belonging to different types of hotel chains while maintaining the advantages of location in a tourist destination. Based on a study of 292 Spanish hotels, the authors test the proposed hypotheses using hiera…
No public value without a valued public
2017
This study aims to enlighten the controversial discussion about the term public value in an innovative way. Instead of normative pronouncements and paternalistic posits, this study combines a theoretical, literature-based conception with an empirical quantitative approach. For this, the key term, public value, is split into its constituent parts of customer value and citizen value and is transformed into measurable attributes. By means of a choice-based conjoint analysis on panel data for Germany and the United Kingdom, we explore which performance attributes of public service broadcasters are the most important. Based on the results, we create a conception of public value from the perspect…
An interaction orientation approach to SME-Intermediaries relationships
2021
Abstract Small and medium-sized enterprises (SMEs) engaging in foreign operations have drawn significant research attention in recent years. One of the aspects linked to such operations is SMEs’ expansion to foreign markets, often relying on local intermediaries. These intermediaries provide the firms with valuable resources such as market knowledge and recognition and reduce foreign operations’ costs. Hence, they are often considered as strategic partners. The current study aims to expand the existing knowledge regarding the relationships between business to business SMEs and their intermediaries by exploring interaction orientation as an organizational cultural aspect and its linkage to t…
International place branding through sporting events: a British perspective of the 2008 Beijing Olympics
2012
International audience; The goal of this study is to examine if hosting major sporting events represents a relevant strategy to brand a place ‘internationally’ through brand association transfer and to identify whether or not it should be seen as co-branding process. Based on social representation theory and an abductive research strategy, a survey was carried out among British citizens to identify their opinions about the Olympic Games and the city of Beijing following the organisation of the Games in August 2008. The content and the structure of the social representations were analysed and then compared to determine whether or not a double transfer of associations occurred between the pla…
Managing skunkworks to achieve ambidexterity: The Robinson Crusoe effect
2021
Abstract Literature on ambidexterity emphasizes the need for both exploration and exploitation. Large firms usually choose to implement structural ambidexterity to separate both activities. We here focus on an extreme case of such structural partitioning implemented as a secret skunkworks project in a large French automotive company. A qualitative survey using both primary and secondary data shows that the major basic and initial characteristics of a skunkworks (i.e. secrecy, urgency, and autonomy) created favorable conditions for the technological exploration. However, exploitation failed due to precisely those same characteristics coupled with the fact that the project did not respond to …
The Economic Impact of the Creative Industry in the European Union
2018
This work analyses the economic impact of the creative industry in the European Union. The paper quantifies the direct and indirect impacts of the creative industry, concluding that they not only have a direct impact on the employment and the production, but also contributes to the technological progress and long-term development of the European Union. Most of this contribution is due to the creative service industries, whereas the direct contribution of the creative manufacturing industries is smaller.
Influence of Social Media on Corporate Heritage Tourism Brand
2017
Heritage tourism is an established research canon. However, corporate heritage tourism is an emerging research stream that integrates the heritage tourism canon and corporate brand attributes. This study, utilising a conceptual approach and proposing a conceptual model, explicates the role of social media (marketer and consumer-generated media) in fostering a sense of community among the corporate heritage tourism brand adherents and visit intention among members of the community. In addition, this study incorporates social identity theory to dilate group dynamics and to foster strong feelings and sense of identity among its community. peerReviewed
A User-Centered Approach to Digital Household Risk Management
2020
Internet of Things (IoT) is expected to become as common as electricity (OECD 2016) and there is a high probability for connected homes to become central parts of critical societal. IoT technologies might access, manage and record sensitive data about citizens and, as they become more and more pervasive, unintended data breaches reports increase every week. However, most of the tools designed to protect users’ privacy and personal data on IoT devices fail to contemplate the experience of persons with disabilities, elderly and other vulnerable categories of people. As a consequence, they are forced to rely on the help of family members or other related persons with technical skills, as frequ…
Intellectual capital and business model: a systematic literature review to explore their linkages
2020
PurposeIn the last decades, business and management scholars have given great attention to intellectual capital (IC), which could seem a mature topic, having arrived at its third wave of studies. However, its intersections with the business model (BM) remain an under-investigated topic, and the authors wanted to investigate two research questions (RQs): how the literature addressing IC and BM has evolved so far in the business and management domains? What are possible future research trends of business and management studies regarding IC and BM?Design/methodology/approachThis study answers these questions through a systematic literature review (SLR) of 74 peer-reviewed articles in the area …
Altruism in business – an empirical study of philanthropy in the small business context
2012
PurposeThe purpose of this study is to examine corporate philanthropy from the perspective of small business owner‐managers to find out whether there is room for altruism in business life.Design/methodology/approachThis study is based on 25 thematic interviews with small business owner‐managers. The data analysis is based on a method of qualitative content analysis.FindingsBased on the analysis, it is shown that reactivity, an emphasis on personal interests, the willingness to utilize philanthropy as part of marketing and lack of planning are typical of philanthropy in the small business context. Small businesses often emphasize strategic business reasons as the main motive for their philan…