Search results for " Mark"
showing 10 items of 4118 documents
New Challenges of Economic and Business Development – 2017: Digital Economy : PROCEEDINGS ( (9th International Scientific Conference; 18-20/05/2017, …
2017
The role of agroecosystems for invasion of a generalist herbivore
2014
Institutional logics and social enterprises: Entry mode choices of foreign hospitals in China
2020
When social enterprises, being defined by their social mission and profitability, internationalize, they need to\ud respond to institutional logics in the host country. By juxtaposing institutional logic and entry mode choice\ud literature, this paper shows how social enterprises accommodate different institutional logics when they enter\ud foreign markets. We collected data on Chinese healthcare reform, governmental policies and their changes, and\ud conducted 36 in-depth interviews and three expert group meetings. By analyzing five non-Chinese hospitals\ud entering China, we show how social enterprises, as hybrid organizations, respond to governmental, commercial,\ud and social institutio…
Integrated marketing communications in high-quality hotels of central and southern Dalmatia - A study from the perspective of managers and guests
2012
Although the implementation of Integrated Marketing Communications (IMC) has been studied in different contexts and countries all over the world, further contributions are needed to consolidate the concept. Little research has been done on the integration of marketing communications in tourism-related sectors. Moreover, previous studies have focused mainly on managers’ opinions while overlooking consumers’ perceptions of IMC. The purpose of this research is to study in greater detail the IMC concept in the tourism sector, specifically in the hotels of Central and Southern Dalmatia, from a double perspective: managers-guests. Therefore, managers of 15 high-quality hotels and 118 guests were …
Integrirana marketinška komunikacija u visoko kategoriziranim hotelima Dalmacije: istraživanje iz perspektive menadžera i gostiju
2012
Although the implementation of Integrated Marketing Communications (IMC) has been studied in different contexts and countries all over the world, further contributions are needed to consolidate the concept. Little research has been done on the integration of marketing communications in tourism-related sectors. Moreover, previous studies have focused mainly on managers’ opinions while overlooking consumers’ perceptions of IMC. The purpose of this research is to study in greater detail the IMC concept in the tourism sector, specifically in the hotels of Central and Southern Dalmatia, from a double perspective: managers-guests. Therefore, managers of 15 high-quality hotels and 118 guests were …
Pk-yritysten näkemyksiä markkinointiviestinnästä ja alueellisesta mediamainonnasta
2015
Median- ja teknologian murrokset ovat vaikuttaneet sekä kuluttajien median käyttöön, että yritysten mediamainontaan: median käyttö on pirstaloitunut ja digitaaliset välineet ovat yhä merkittävämmässä roolissa ihmisten elämää. Tekninen kehitys on myös mullistanut yritysten markkinointiviestinnän luonteen ja toteuttamisen. Kehityksen seurauksena yksittäiset, perinteiset mediakanavat eivät palvele markkinoijia tai kuluttajia enää entiseen tapaan. Tässä tutkimuksessa tarkastellaan keskisuomalaisten pk-yritysten markkinointiviestinnän suunnitteluaja mediamainontaa nykyisessä toimintaympäristössä. Tutkimus toteutettiin haastattelemalla kahdeksan yrityksen markkinoinnista vastaavia henkilöitä, jot…
Yhteistyöstä vaikuttavuutta viestintään : taloudellisen toimintaympäristön toimijoiden roolit ja yhteistyö nuorten taloudellisen osaamisen edistämise…
2012
Tutkimuksen tarkoituksena on kartoittaa nuorten taloudellisen toimintaympäristön toimijoiden viestinnän ja yhteistyön tilannetta nuorten taloudellisen osaamisen edistämisessä, sekä antaa tulosten pohjalta ehdotuksia toiminnan kehittämiseksi. Tutkimusaineisto on kerätty toimijoille suunnatun verkkolomakehaastattelun avulla. Tämän lisäksi tutkimusta varten haastateltiin kahta lukion opettajaa. Tutkimuksen mukaan toimijat kokevat nuoret heterogeeniseksi ja vaikeasti tavoitettavaksi ryhmäksi, jossa kiinnostus ja motivaatio talousasioita kohtaan vaihtelevat suuresti. Talousasioissa opastamisen nähdään kuuluvan ensisijaisesti kodin ja vanhempien vastuulle. Toisena tärkeänä vastuunkantajana pidetä…
Intensificatori e soggettificazione in latino: sulla grammaticalizzazione di maxime
2022
The aim of this paper is to investigate the grammaticalization path of the intensifying adverb maxime in Early Latin, within the perspective of the so-called ‘subjectification’ theory. Despite the difficulty of drawing discrete boundaries within the multifunctional category of adverbs, the semantic, syntactic and pragmatic analysis of maxime across different contexts of use allows us to identify at least three main functions of this adverb in early Latin texts, mostly in the Roman comedy of Plautus and Terence. In particular, adopting the perspective of the Functional Discourse Grammar, it is shown that maxime is used as (i) degree adverb, which modifies a large range of elements acting at …
Recenzja książki Vasiliki Kosta, Fundamental Rights in EU Internal Market Legislation, Oxford and Portland, Oregon 2015, 330 s
2018
ACHIEVING EMPLOYEE SATISFACTION BY PURSUING SUSTAINABLE PRACTICES
2013
Internal marketing is based on the satisfaction of employees that eventually leads to the retention and attraction of the best employees that help a company succeed in a highly competitive globalized environment. In the context of internal marketing, sustainability would translate into a triple advantage of employee satisfaction, long-term sustainable profit and a durable planet with less pollution. For a more complete vision of the practice of internal marketing in ten global companies, we researched the satisfaction of employees from two perspectives: current satisfaction at work and motivation to work for the current company over the next three years, as evidence of the present satisfact…