Search results for " Marketing."
showing 10 items of 1502 documents
Investigating the moderating effect of information sources on cruise tourist behaviour in a port of call
2015
The aim of the study is to examine how destination knowledge acquired by cruisers through different information sources (online versus others) can moderate destination image formation and the relationship of image–satisfaction–behavioural intentions in a port of call. A multiple group analysis with partial least square method was carried out using data collected from a major tourism destination in Spain: Valencia. The findings revealed knowledge acquired through different information sources is a moderator of the image–satisfaction and satisfaction–behavioural intention relationships. The destination image formation is also significantly different from one group to the other. The findings o…
How online reviews of destination responsibility influence tourists’ evaluations: an exploratory study of mountain tourism
2019
This study examines how online reviews of the economic, sociocultural and environmental dimensions of tourism destination responsibility (TDR) influence tourists’ evaluations. The effects of these ...
Tourism marketing and local celebrations: A case study in Valencia’s Fallas
2020
El artículo pretende mostrar la necesidad de emplear estrategias de marketing turístico en la oferta de la Fiesta de las Fallas que tienen lugar en Valencia (España), declaradas Patrimonio Cultural Inmaterial de la Humanidad en 2016. Se desarrolla la teoría acerca de esta herramienta, argumentando las características y capacidades del evento y fundamentando su importancia como pieza clave en el desarrollo del turismo cultural valenciano. Los datos recogidos y las entrevistas abiertas realizadas manifiestan que la Fiesta de las Fallas debe considerarse un producto turístico y emplear estrategias que muestren la autenticidad y singularidad de Valencia como destino turístico. The article aims …
Knowledge Sharing Among Tourists via Social Media: A Comparison Between Facebook and TripAdvisor
2016
This paper examines tourists' knowledge sharing behavior in social media. Based on social capital theory, we aim to examine the effects of three dimensions of social capital—structural (social interaction ties), cognitive (shared vision) and relational (trust)—for two different types of social media: Facebook and TripAdvisor. We propose a structural model that connects an antecedent (homophily) and a consequence (knowledge sharing through posting) of these main dimensions of social capital. An online survey is conducted with 1200 Spanish consumers. Based on the full sample, our structural equation modeling supports most of the hypothesized paths, while trust does not affect either social in…
Relationships among residents' image, evaluation of the stay and post-purchase behaviour
2005
Scholars have approached the analysis of the host community from a supply perspective rather than a demand one. This paper focuses on the study of residents when acting as tourists in their own region. In this sense, the present work aims to fill the gap existing in the literature about residents' tourist behaviour, analysing the influence of the image of their province on their evaluation of their travel experience and their future behaviour intentions. To accomplish this objective, a path analysis is carried out to test jointly the set of relationships among image, perceived quality, satisfaction, intention to return and willingness to recommend.
Employers’ attitudes towards labour inclusion of persons with borderline intellectual functioning (BIF): An empirical evidence
2020
In the vocational rehabilitation of persons with disabilities (BIF), the need to consider the variables related to employer demand is increasingly becoming an important research topic. This empirical research explores the perceptions and attitudes of employers in hiring and retaining people with borderline intellectual functioning (BIF). For this purpose, the Metaplan procedure was used and a focus group was conducted in small and medium enterprises (SMEs) of the Spanish Vinalopó Footwear Cluster. Results showed a significant lack of knowledge and visibility of people with BIF. Lack of financial support to encourage hiring was pointed out by participants in the group as the most relevant ba…
Identifying and understanding spa tourists’ wellness attitudes
2018
As an increasing number of people in affluent societies are trending toward more health-conscious lifestyles, tourism consumer behavior has changed considerably, especially in the spa and wellness ...
Impacts of Educational Technologies on Learning Engagement – A Case of Latvian and Thai's Learners
2019
Massive open online courses (MOOCs) have changed the traditional approach to the teaching process in higher education, so it is important to observe how learning takes place in that technology-rich environment. Cognitive, social, and emotional engagement as part of the MOOCs learning context is a basic principle that prescribes the relationships and interactions between the teacher, student, and learning setting. Each of these components has multiple features and is related to the complex nature of learning and teaching. The qualitative exploratory research design as a case study was conducted with educators and students from two countries – Latvia and Thailand. They were involved in learni…
Les chaînes logistiques multi-acteurs internationales dans le textile : le point de vue des achats
2013
L’objectif de cet article est de determiner dans quelle mesure, du point de vue des achats, le pilotage de la chaine logistique amont du textile est strategique et donc dans quelle mesure la prise en compte des competences logistiques et supply chain peuvent remettre en cause les choix strategiques de globalisation des entreprises. Pour repondre a cette question nous avons mobilise une revue de litterature sur le pilotage des supply chains internationales, ensuite nous avons utilise l’etude de deux cas d’entreprises, la premiere est specialisee dans la lingerie tandis que la deuxieme est specialisee dans le haut de gamme. L’analyse de deux cas a partir du point de vue des acheteurs montre q…
Monedas sociales y complementarias (MSC)
2016
En las últimas décadas han surgido experiencias de monedas sociales y complementarias (MSC), medios de intercambio distintos del dinero de curso legal, con el fin de impulsar transacciones dentro del mercado. Su uso se justifica desde el punto de vista de la propia definición del dinero como acuerdo o ley dentro de una comunidad. Las MSC se clasifican en seis categorías distintas: las respaldadas con monedas oficiales (que optimizan la circulación de la moneda oficial al retenerla); las respaldadas con otros bienes y/o servicios (que inyectan liquidez en la comunidad); las emitidas por la autoridad pública (que circulan ampliamente por ser válidas en el pago de impuestos); las de confianza …