Search results for " Marketing."
showing 10 items of 1502 documents
Analysis of Factors Influencing the Dynamics of Labor Emigration: Case-Study of Ukraine
2020
This article analyzes the results of foreign and domestic scientists in the field of labor migration and the factors of this phenomenon. Based on previous researches, factors have been grouped into four main categories, which include all areas of life of existing and potential migrants, such as economic and political, social and climatic. Labor migration is constantly growing. Thus, according to the UN estimates, the number of migrant workers in the world in 2019 amounted to 272 million people, ie 3.5 % of the population, compared to 2010, the figure increased by 56.25 %. Such significant migration movements lead to a global imbalance in the labor market. This proves that the study of this …
Emotion Tracking
2020
Previous literature has examined the significance of emotional consumer experiences increasingly pursued by consumers. However, the current knowledge of emotional responses in real-time and real-world consumption settings is still limited. Emotions have previously been measured with observation, self-report, and physiological methods. Digitalization and technological development have, however, advanced these methods as individuals now engage in various self-tracking practices. The chapter introduces emotion tracking as an additional means for measuring emotions. One application, the Emotion Tracker®, was tested by students (n=19) who tracked their emotions (n=617) related to various consume…
Social Value Co-Creation
2017
Societal demands and consumer patterns have changed: there is a need of elaborating on new concepts and mindsets in understanding stakeholder engagement in relation to Corporate Social Responsibility (CSR) in a way that can challenge the traditional ways of thinking and provide a basis for benefits to all stakeholders. Theoretically, this chapter provides a unique and fresh perspective to the concept of CSR, as it aims at applying, within the Service-Dominant (S-D) logic mindset, the value co-creation happening within a social setting. It adds backing through an empirical study taken mixed qualitative approach in effort to establish a concrete foundation for the interpretation of insights t…
Estimating the Demand for New Destinations for a Regional Airport Based on Its Catchment Area
2020
Abstract Estimating accurately demand both at market and company level for specific goods and services can be considered a necessity for every organization. Traditional demand estimation methods may not be relevant for estimating the demand for new destinations to be introduced by a regional airport. The present paper proposes to fill this gap and to develop the demand estimation literature by presenting a novel demand estimation method. Two research objectives are developed in this regard: (1) determining the catchment area of Sibiu International Airport (a regional airport in Romania) for destinations operated by competitor airports and not by Sibiu International Airport and (2) estimatin…
Les apports du modèle de recherches d'expériences à l'analyse du comportement dans le domaine culturel Une exploration conceptuelle et méthodologique
1995
International audience; Le modèle de recherche d'expériences de Holbrook et Hirschman a été présenté par ses auteurs comme un cadre conceptuel bien adapté à l'analyse des comportements dans le domaine culturel. Cette recherche analyse la capacité de variables explicatives des différences interindividuelles retenues par ce modèle à expliquer des différences dans les évocations affectives du théâtre par le public. La méthodologie mise en œuvre s'appuie sur l'analyse statistique de données textuelles recueillies auprès des différents segments de spectateurs.
Modification des représentations sociales des métiers d’infirmier et d’animateur socioculturel chez des étudiants grâce à une action de santé publiqu…
2019
Resume De plus en plus de professionnels de la sante et de l’action sociale sont amenes a echanger leurs points de vue et a definir des actions de prevention pour repondre aux besoins des usagers de maniere ciblee et personnalisee. L’objectif de cette etude est d’analyser l’impact d’un travail mene en interdisciplinarite entre un groupe d’etudiants en soins infirmiers (ESI) et un groupe d’etudiants en licence professionnelle intervention sociale, sur leurs representations respectives concernant leur futur metier. Cent vingt-neuf ESI et 41 etudiants en licence professionnelle ont repondu a deux reprises a un questionnaire specifique, construit a partir des competences inscrites dans le refer…
Advertising in disguise? How disclosure and content features influence the effects of native advertising
2020
Abstract Native advertising has recently become a prominent buzzword for advertisers and publishers alike. It describes advertising formats which closely adapt their form and style to the editorial environment they appear in, intending to hide the commercial character of these ads. In two experimental studies, we test how advertising disclosures in native ads on news websites affect recipients’ attitudes towards a promoted brand in a short and long-term perspective. In addition, we explore persuasion through certain content features (i. e., message sidedness and use of exemplars) and how they affect disclosure effects. Results show that disclosures increase perceived persuasive intent but d…
COVID-19 and Soccer Teams on Instagram: The Case of Corporate Social Responsibility
2020
COVID-19 has given greater importance to the role of social media in sport, making it an essential way for fans to stay “in touch” with their teams. At the same time, the pandemic triggered additional actions from sport entities with the view to prove their commitment to society in an unprecedented moment of crisis. Professional team sport organizations have indeed initiated corporate social responsibility actions to collaborate in the fight against COVID-19. To explore these actions, the authors analyzed 3,906 posts on the official Instagram profiles of professional team sport organizations of La Liga (soccer, Spain), from March 11 to May 11, 2020, classifying them as philanthropic, sponso…
Effects of the COVID-19 Pandemic on Sports Entrepreneurship
2020
Sports entrepreneurship has been considered an important part of sports organisations when overcoming crisis situations. The aim of this study is to determine the impact of the crisis derived from COVID-19 on sports entrepreneurship and whether there are differences in the prediction of entrepreneurship on service quality in non-profit sports clubs. To this end, 145 sports clubs were analysed before and after the outbreak of the virus in society. Paired sample-t tests were carried out to determine the differences in variables studied before (Time I) and after (Time II) the COVID-19 outbreak, and correlations and hierarchical linear regressions were used to analyse the relationship between t…
Accentuating the Interrelation between Consumer Intention and Healthy Packaged Food Selection during COVID-19: A Case Study of Pakistan
2021
This study contemplates the factors that influence consumer intention, before and during the eruption of COVID-19, for the selection of healthy packaged food in Pakistan. The extant studies have identified two distinct attitudes of consumers about food label information: one is its usefulness and the second elucidates the avoidance. Hence forth, the current study contributes to the extant literature while signifying both reasons which motivate consumers to read food labels and reasons which discourage consumers from consult food labels at the point of purchase. Moreover, the impact of subjective norms and self-efficacy for healthy packaged food intentions has also been examined for both bef…