Search results for " Marketing."
showing 10 items of 1502 documents
Special Issue: "The Latest Clinical Advances in Thrombocytopenia"
2021
Platelets are critical elements in the blood stream, supporting hemostasis as well as performing even more complex tasks within networks of biological (immunity) and pathophysiological processes, such as cancer and ischemia/reperfusion injury [...]
Biofilia en el centro comercial: atracción del ambiente de naturaleza y su efecto sobre la imagen, los estados afectivos y el comportamiento de los v…
2018
Se realizo una tesis en modalidad de compendio de cuatro artículos enfocados en analizar la capacidad de atracción del “ambiente eco-natural / de naturaleza / biofílico” de los centros comerciales a través del examen de sus efectos específicos sobre las respuestas afectivas, cognitivas y de comportamiento de los visitantes. El primer articulo se enfoca en explorar la imagen de los centros comerciales siguiendo un método lexicométrico. Esta técnica permite examinar la capacidad de atracción revelando principales motivaciones de visita, y contrastándolas frente a variables personales como género, nivel socioeconómico y tipo de percepción (favorable o desfavorable). La segunda investigación y …
Studio di alcuni aspetti del consumo di arance bionde in Italia mediante l’analisi multivariata
2010
Using the Johnson-Neyman Procedure to Detect Item Bias in Personality Tests
2016
I present an alternative to a widely used item-bias analysis procedure known as the ANOVA method. The new method is based on the Johnson-Neyman procedure, which is a multiple regression-based technique with properties that can overcome the major weaknesses of the ANOVA method. I introduce the proposed procedure in a non-technical manner, provide an illustrative example, and suggest guidelines for empirical analysis that can be readily applied in personality research.
Customer Views on Problems of Internet Shopping Using Mobile Devices: Results of Recent Survey
2021
Recent developments of information technologies have supported fast development of Internet shopping worldwide and also using mobile devices. Internet shopping creates convenience for customers, bigger selection of goods and services from one side, but also creates several challenges for companies as well as some problems for companies and customers from the other side. Active research on different aspects is done by businesses, academic researchers alone and in co-operation of business and academic researchers. The aim of research is to find recent ideas of customers on Internet shops and problems raised in Internet shopping using mobile devices and to compare the results with other countr…
Ethical Climate as Social Norm: Impact on Judgements and Behavioral Intentions in the Workplace.
2021
We present a study that looks at the relationship between the ethical climate, considered as a set of social norms, and judgments and behaviors in the workplace. In this case we think that an ethical rule reflecting the climate is only actualized in conduct and/or decisions if the rule is applicable, is shared, and is the subject of social expectations. A total of 277 professionals responded to a questionnaire measuring the normativity of three ethical rules, socio-moral judgment, trust in supervisors, turnover intention, and discrimination as well as abusive supervision. The results confirm our hypothesis. This leads to a different view of how the ethical climate is measured and constructe…
Preamble Reservation Based Access for Grouped mMTC Devices with URLLC Requirements
2019
Author's accepted manuscript (postprint). © 2019 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works. Available from 16/07/2021. Ultra-reliable low latency communication (URLLC) and massive machine type communications (mMTC) are two of the three major technological pillars in 5G. For medium access in mMTC scenarios, e.g., smart cities, a major bottleneck for achieving reli…
Marketing communication in Finnish industrial companies
2010
Marketing communication has a significant role for profitable businesses in industrial markets, and its role is only expected to rise in the future. Especially, integrated marketing communication (IMC) and customer-oriented approach are universally regarded fundamental developments in the field of marketing. Secondly, Finnish companies’ marketing competences are commonly considered insufficient in general. The purpose of this study was to describe how Finnish industrial companies execute their marketing communication. In addition, the study examines the marketing communication’s strengths, weaknesses, opportunities, threats, and targets for development; how different marketing communication…
Competitive intelligence embeddedness: Drivers and performance consequences
2019
Abstract The proliferation of Web-based information sources and social media draw firms' attention to these channels as sources of competitive intelligence (CI). To date, research has focused mainly on information collection techniques rather than on CI uses and its influence on firm performance. We define CI embeddedness as the extent to which management and employees incorporate CI in daily routines, so that actionable knowledge is transferred throughout the organization. A survey of 124 decision makers reveals positive impact of Web CI sources as well as alliances with information providers on CI embeddedness. Furthermore, while CI embeddedness shows no direct influence on firms’ perform…
Smart Urban Profiling And Management – New Insights For Enhancing Innovative And Sustainable City Development
2020
Rapidly changing framework conditions for city development such as globalization, demographic trends, deindustrialization, technological developments or the increasing urbanization as well as the economic, social and political changes are profound and change our urban life. This leads, that the cities of tomorrow will differ essentially from today´s city principles. Therefore innovative, strategically wise and quick action becomes a criterion for success. Here, more than ever, local conditions and requirements must be taken into account as well as global framework conditions. The responsible parties have to set the course so that the “City” remains competitive and sustainable in the future.…