Search results for " Trust."
showing 10 items of 116 documents
Children born of War and Social Trust - Analyzing Consequences of Rejection
2017
AbstractThis article examines the question whether rejection experiences negatively relate to the social trust of Children Born of War (CBOW) and if this connection is mediated by sense of self-worth. CBOW is a group of people born out of relations during war- and post-war times, involving one parent being a foreign soldier, a para-military officer, rebel or other person directly participating in the hostilities, while the other parent is a member of the native population. Also children born to child soldiers and children fathered by members of a peacekeeping troop are included within this group. These children, due to their biological background, often grow up in a surrounding in which the…
The double-edge sword effect of interorganizational trust on involvement in interorganizational networks: The mediator role of affective commitment
2020
Abstract Some organizations collaborate with other partner organizations to reach common goals, establishing interorganizational networks. The governance of the network is often enacted by an interorganizational governing team composed of the directors or top managers of the partner firms. This team plans, manages, and supervises the advancement of the network’s common goals. The success of the network depends, to a large extent, on the involvement of the members of the governing team. In this study, we tested a multilevel model of the antecedents of the involvement of governing team members in the management activities of interorganizational networks. We examined whether the relationship b…
How can perceived consistency in marketing communications influence customer-brand relationship outcomes?
2020
Abstract This paper examines the impact of perceived consistency in marketing communications on customer–brand relationship outcomes. The perception of consistent message and image through different marketing communication tools is one of the basic principles of the integrated marketing communications (IMC) approach. Although literature suggests that IMC might have an influence on customer–brand relationship outcomes, empirical evidence that supports this assumption is still weak and inconclusive. Three main brand relationship outcomes are established for the purpose of the study, i.e. trust, commitment, and loyalty. The relationships between perceived communication consistency and brand ou…
‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
2020
This study examines the moderating role of audience comments in influencer marketing. A YouTube vlog entry by a social media influencer featuring the endorsement of a brand was studied, and an experimental design featuring two conditions related to audience comments was created. The results indicate that a parasocial relationship with the influencer builds the perceived credibility of the influencer, while comments by other audience members moderate the effect. Influencer credibility positively affects brand trust and purchase intention. The findings enhance the understanding of the role of an active audience in influencer marketing. peerReviewed
Longitudinal Predictors of Coronavirus-Related PTSD among Young Adults from Poland, Germany, Slovenia, and Israel
2022
The aim of this study was to reveal longitudinal predictors of coronavirus-related PTSD and the moderating roles of country, sex, age, and student status among young adults from Poland, Germany, Slovenia, and Israel. We included the following predictors: perceived stress, exposure to COVID-19, perceived impact of COVID-19 on well-being in socioeconomic status (PNIC-SES) and social relationships (PNIC-SR), fear of COVID-19, fear of vaccination, and trust in institutions. We conducted the study online among a representative sample of 1723 young adults aged 20–40 (M = 30.74, SD = 5.74) years in February 2021 (T1) and May–June 2021 (T2). We used McNemar’s χ2 and the paired…
Ripensare la pianificazione: le Community Land Trust
2012
Cosa sono le Community Land Trust? Qual è il principio che vi sta alla base? Possono queste rappresentare una soluzione alternativa per la nuova questione abitativa? L'articolo prova a rispondere a tali quesiti raccontando l'esperienza anglosassone delle CLT.
Klientu attiecību pārvaldības sistēmu ieviešana MVU
2019
Pastāvot intensīvai konkurencei un ekonomiskai liberalizācijai, veicinot individuālas iniciatīvas un privāto sektoru, kā arī cenu liberalizācija kā svarīgs un papildinošs globalizācijas apstākļi un saskaņā ar jauniem datiem, mārketinga pieeju piemērošana ir neizbēgama bez efektīvas mārketinga. organizācijas var tikt pakļautas lieliem zaudējumiem, kas varētu izraisīt bankrotu un izstāšanos no tirgus. Vairāku desmitgažu laikā daudzi mārketinga jēdzieni un termini ir uzticējuši to kā galveno elementu organizāciju panākumiem un stratēģijām. Šie termini ir pazīstami tādiem mārketinga profesionāļiem kā klientu apkalpošana, klientu attiecības, lojalitātes klienti un, visbeidzot, klientu attiecību…
Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing
2019
Purpose The purpose of this paper is to explore how digital content marketing (DCM) users can be engaged with business-to-business (B2B) brands and determine how such engagement leads to value-laden trusted brand relationships. Design/methodology/approach Through an online survey, data were collected from the email marketing list of a large B2B brand, and the hypothesised research model was analysed using covariance-based structural equation modelling. Findings This paper identifies a bundle of helpful brand actions – providing relevant topics and ideas; approaching content with a problem solving orientation; as well as investing in efforts to interpret, analyse and explain topics through …
SOCIO-PEDAGOGICAL SUPPORT TO YOUTH PARTICIPATION IN INTEGRATION PROCESS
2016
The purpose of the article is on the basis of theoretical formulations to analyze participation and integration as pedagogical category and socio-pedagogical means, facilitating the participation of youth in integration process in two aspects – in educational system and labour market, linkages between participation and understanding the integration as terminal (related to life goals), instrumental (means of reaching life goals) and opportune (related to opportunities) value as well as implicants of efficient participation.
The role of organizational trust and organizational support on employees’ well-being
2018
Introduzione: In letteratura l’impatto della fiducia organizzativa e del supporto organizzativo percepito sul be- nessere dei lavoratori è stato prevalentemente riconosciuto senza una chiara distinzione focalizzata sui diversi livelli su cui tali variabili possono avere un effetto. Obiettivi: L’obiettivo dello studio è quindi quello di verificare un più diretto ruolo di queste variabili come precursori del benessere, della soddisfazione lavorativa e dell’intenzione di tur- nover. Per questo si sono tenuti distinti, concettualmente ed empiricamente, due livelli di indagine sia per la fiducia che per il supporto: la dimensione del gruppo di lavoro, cioè il contesto nei confronti del quale il …