Search results for " Trust"
showing 10 items of 125 documents
Ripensare la pianificazione: le Community Land Trust
2012
Cosa sono le Community Land Trust? Qual è il principio che vi sta alla base? Possono queste rappresentare una soluzione alternativa per la nuova questione abitativa? L'articolo prova a rispondere a tali quesiti raccontando l'esperienza anglosassone delle CLT.
Klientu attiecību pārvaldības sistēmu ieviešana MVU
2019
Pastāvot intensīvai konkurencei un ekonomiskai liberalizācijai, veicinot individuālas iniciatīvas un privāto sektoru, kā arī cenu liberalizācija kā svarīgs un papildinošs globalizācijas apstākļi un saskaņā ar jauniem datiem, mārketinga pieeju piemērošana ir neizbēgama bez efektīvas mārketinga. organizācijas var tikt pakļautas lieliem zaudējumiem, kas varētu izraisīt bankrotu un izstāšanos no tirgus. Vairāku desmitgažu laikā daudzi mārketinga jēdzieni un termini ir uzticējuši to kā galveno elementu organizāciju panākumiem un stratēģijām. Šie termini ir pazīstami tādiem mārketinga profesionāļiem kā klientu apkalpošana, klientu attiecības, lojalitātes klienti un, visbeidzot, klientu attiecību…
Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing
2019
Purpose The purpose of this paper is to explore how digital content marketing (DCM) users can be engaged with business-to-business (B2B) brands and determine how such engagement leads to value-laden trusted brand relationships. Design/methodology/approach Through an online survey, data were collected from the email marketing list of a large B2B brand, and the hypothesised research model was analysed using covariance-based structural equation modelling. Findings This paper identifies a bundle of helpful brand actions – providing relevant topics and ideas; approaching content with a problem solving orientation; as well as investing in efforts to interpret, analyse and explain topics through …
SOCIO-PEDAGOGICAL SUPPORT TO YOUTH PARTICIPATION IN INTEGRATION PROCESS
2016
The purpose of the article is on the basis of theoretical formulations to analyze participation and integration as pedagogical category and socio-pedagogical means, facilitating the participation of youth in integration process in two aspects – in educational system and labour market, linkages between participation and understanding the integration as terminal (related to life goals), instrumental (means of reaching life goals) and opportune (related to opportunities) value as well as implicants of efficient participation.
The role of organizational trust and organizational support on employees’ well-being
2018
Introduzione: In letteratura l’impatto della fiducia organizzativa e del supporto organizzativo percepito sul be- nessere dei lavoratori è stato prevalentemente riconosciuto senza una chiara distinzione focalizzata sui diversi livelli su cui tali variabili possono avere un effetto. Obiettivi: L’obiettivo dello studio è quindi quello di verificare un più diretto ruolo di queste variabili come precursori del benessere, della soddisfazione lavorativa e dell’intenzione di tur- nover. Per questo si sono tenuti distinti, concettualmente ed empiricamente, due livelli di indagine sia per la fiducia che per il supporto: la dimensione del gruppo di lavoro, cioè il contesto nei confronti del quale il …
Would you mind your language, please? : Consumer Incivility on Social Media Platforms
2022
Consumer incivility on social media platforms has recently gained the attention of academic researchers. However, few studies have presented the role that consumer incivility plays in forming social media perspectives (e.g. experiencing uncivil comments or rude replies on Facebook, Twitter and Instagram). Using the stimulus-organism-response theory, this study investigated the impacts of consumer incivility on social media brand representatives’ efforts to deal with it, social media brand community participation and social media brand trust. The study also investigated the influence of social media brand representatives’ efforts to deal with consumer incivility on social media brand communi…
Customer-based brand equity building
2016
The marketing literature suggested that customers are adding incremental value to a product by its brand, conceptualizing this phenomenon in terms of brand equity. This article is a contribution to this area of study as it provides a new understanding of the process of brand equity building, when approached from the customer point of view. The empirical research is centred on the hospitality industry, more specifically, upscale (i.e. four- and five-star) hotels in Croatia. The data were collected from 475 guests in 24 upscale hotels. The results reveal that image and loyalty exert a direct impact on the overall brand equity, while the influence of trust and affective commitment is mediated…
The trust episode in organizations: implications for private and public social capital
2009
Taking into account that research on organizational trust is fragmented, the present article proposes an integrated view of the episode of trust in organizations. To this end, the authors define trust and analyze its proximal and distal sources. They also examine the potential role of context, again considering proximal and distal facets. In addition, they explore the consequences of organizational trust leading to private and public social capital. Finally, the authors consider different levels of construct in the analysis of the trust episode in organizations. This effort helps integrate dispersed research efforts and reveals neglected research areas in the investigation on organizational…
Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment
2016
The development of customer-based brand equity plays a critical role in tourism. This paper attempts to study which variables contribute to brand equity creation and to examine whether brand loyalty can be considered as a consequence of brand equity in the hotel context. In addition, it seeks to provide a more detailed insights into possible asymmetric effects among customer-based brand equity and its drivers and consequences. Four constructs are found to influence significantly brand equity: two perceptual (image and perceived quality) and two relational variables (trust and affective commitment). Additionally, both behavioural and attitudinal components of loyalty are confirmed as brand e…
Alternative Systems: The Interplay between Criminal Groups’ Influence and Political Trust on Civic Honesty in the Global Context
2023
Individuals’ endorsement of standards of civic honesty is necessary for democracies to flourish. A critical driver of civic honesty is the relationship of trust between individuals and institutions. Research has yet to systematically assess the contextual factors that may moderate this relationship. In the present study, we examined the societal influence of organized criminal groups. Criminal groups operate as alternative systems of authority that erode the reliability of institutions' moral standards. We employed a new indicator that quantifies their societal influence to test the hypothesis that the association between individuals’ political trust and civic honesty would weaken in countr…