Search results for " consumer"
showing 10 items of 177 documents
Understanding Blood versus Blond Orange Consumption: A Cross-Cultural Study in Four Countries
2022
Understanding consumer perceptions and attitudes to specific fruit is key information for not only increasing fruit consumption, but also for marketing reasons. It may also give clues to breeders to set quality objectives. This study explores different aspects that help to explain blood vs. blond orange consumption: availability and consumption habit, satisfaction attributes, facilitators and consumption barriers, consumption contexts, expectations and purchase intention. The study was conducted in China, Mexico, Spain and Italy, where citrus fruit consumers were invited to respond an online questionnaire. Our results revealed Italy as the country with the highest availability and consumpti…
The behaviour of non consumer of organic food: suggestions on marketing strategies to attract new market segments
2013
Oggi le produzioni agricole biologiche sono in netta crescita sia a livello internazionale che nazionale. Tra le regioni italiane la Sicilia rappresenta la principale area di produzione e si colloca all’ultimo posto relativamente ai consumi. Attraverso un’indagine pilota nella citta di Palermo, si e voluto indagare, sui motivi del mancato acquisto di prodotti biologici per comprendere quali sono le leve del marketing mix su cui e possibile intervenire per attrarre nuovi segmenti di mercato. L’indagine e stata realizzata intervistando un campione di non-consumatori di alimenti biologi presso alcuni supermercati della citta. I campioni, degli intervistati e dei supermercati, sono stati selezi…
Qualità e attitudine al consumo di frutti di papaya coltivati in serra in Sicilia
La papaya è una pianta erbacea diffusa nelle regioni tropicali e subtropicali e, nell’ultimo decennio, anche in Sicilia dove viene coltivata esclusivamente in serra. L’obiettivo del seguente lavoro è stato quello di valutare dal punto di vista qualitativo 5 varietà di papaya, originate da seme, coltivate in ambiente protetto. La raccolta dei frutti è stata effettuata utilizzando come indice di maturazione il colore dei frutti. Sono state effettuate analisi chimico-fisiche, sensoriali e un consumer test dei frutti utilizzando un questionario di gradimento. I risultati hanno evidenziato differenze significative in termini di qualità organolettica e sensoriale in una maniera cultivar dipendent…
Consumer attitude toward using smart shopping carts: a comparative analysis of Italian and Croatian consumer attitudes
2016
This paper aims to explore consumer attitudes toward using smart shopping cart, considering country of origin, gender, age, and intentions to use smart shopping carts while purchasing. Moreover, it investigates the influence of extracted factors on consumers' attitudes toward using smart shopping carts and the users' levels of digital competence. The data was collected through survey questionnaires using a purposive sample of 313 Croatian and Italian respondents. To this end, we applied statistical methodologies such as binary logistic regression, factor analysis, and analysis of variance. We found that, compared with Croatians, Italian respondents have a more positive attitude toward using…
The Role of the Brand on Choice Overload
2019
Current research on choice overload has been mainly conducted with choice options not associated with specific brands. This study investigates whether the presence of brand names in the choice set affects the occurrence of choice overload. Across four studies, we find that when choosing among an overabundance of alternatives, participants express more positive feelings (i.e., higher satisfaction/confidence, lower regret and difficulty) when all the options of the choice set are associated with familiar brands, rather than unfamiliar brands or no brand at all. We also find that choice overload only appears in the absence of brand names, but disappears when all options contain brand names—eit…
Do too many choices have negative consequences? An empirical review
2013
Various experiments demonstrated that having too much choice has negative consequences on the motivation to choose and on the satisfaction with the chosen option. However, the literature reports conflicting results showing that choosing from large assortments has advantages. This paper reviews the main empirical results in favor and against the negative effect of too much choice and identifies possible directions for further research. Copyright © 2013 by Società editrice il Mulino.
Validation of the Italian version of the Devaluation consumers' Scale and the Devaluation Consumers Families Scale
2016
Objectives This study aimed to assess the psychometric properties of the Italian versions of the Devaluation of Consumers Scale (DCS) and the Devaluation of Consumer Families Scale (DCFS), twoshort-scales examining public stigma towards people with mental disorders and their relatives. Methods The scales were administered to 117 individuals with a clinical diagnosis of affective or non-affective psychoses (ICD 10 criteria F20-29, F30-33). Translation procedures were carried out according to accepted standards. Internal reliability was assessed using Cronbach’s alpha coefficient. Convergent validity was evaluated in terms of correlation with the Global Functioning Scale (GAF) and with the Qu…
STUDY ON CONSUMERS' BEHAVIOR CONCERNING BERRIES CONSUMPTION IN ITALY
2014
In Italy, the cultivated land of berries shows a positive trend, nevertheless berries still remain a productive segment of niche and luxury in the Italian agri-food system. In the world, the interest for these productions is high for their healthy aspects that have a strong appeal to the consumers. The objectives of this study are to know the consumers behavior of berries and the determinants of purchase in Italy in order to improve the management of the producing and retailers companies for increase the competitiveness of the supply chain. The results obtained through a multivariate analysis show some difference among the consumers interviewed. The most important results of this study is t…
IMPLICACIONES DEL USO DE BUSCADORES EN EL COMPORTAMIENTO DE COMPRA ONLINE / IMPLICATIONS OF THE SEARCH ENGINES USE IN THE ONLINE SHOPPING BEHAVIOUR
2009
El objetivo del presente trabajo es analizar los factores que influyen en el uso de buscadores y su incidencia en el comportamiento de compra en Internet. El análisis de resultados obtenidos a partir de una muestra representativa de 485 compradores por Internet españoles, pone de manifiesto que los consumidores que consideran la comodidad, reducciones de precio y amplitud de surtido como motivaciones relevantes para realizar compras online presentan una mayor predisposición al uso de buscadores en la realización de sus compras virtuales. La experiencia como internauta y como comprador en Internet son factores que influyen negativamente en el uso de buscadores para la realización de compras …
Influencia del perfil sociodemográfico relaciones con el medio y actitud ante la compra a distancia en el comportamiento de compra por television
2007
El objetivo de la presente investigación es profundizar en el estudio de los factores determinantes del comportamiento de compra a través de la televisión. Con este fin, se plantean un conjunto de hipótesis sobre la influencia del perfil sociodemográfico, la exposición al medio televisivo y al género de compra televisiva y la actitud ante el sistema, en la decisión de compra por televisión. Del análisis de resultados obtenidos de una muestra de 200 telecompradores españoles, se pone de manifiesto que la exposición al género de compra por televisión y la actitud ante el sistema son predictores significativos del comportamiento de compra a través de la televisión. / This paper aims to present…