Search results for " consumer"
showing 10 items of 177 documents
A statistical analysis of consumers’ perception of wine attributes
2012
"\"Summary: The importance of extrinsic and intrinsic attributes of wine for consumer. purchase decision is object of a lively debate. This work provides some insights into the. problem by analyzing data from a survey on consumers’ perceptions using CUB models.\""
La calidad percibida de los servicios deportivos : diferencias según instalación, género, edad y tipo de usuario en servicios náuticos
2008
En el ámbito de la gestión deportiva, la calidad de los servicios deportivos y la satisfacción de los usuarios es un área de gran desarrollo. Este trabajo pretende determinar el grado de calidad percibida en unos servicios deportivos de carácter público como son unas escuelas de actividades náuticas. Para ello se analizaron 2375 usuarios de estas escuelas que contestaron un cuestionario sobre calidad de servicio percibida y satisfacción con el servicio recibido. La escala de calidad percibida utilizada determinó diez dimensiones de calidad: las clases, el tiempo libre, el entorno náutico, los horarios, la comida, el material náutico, la comida complementaria, la conserjería, la limpieza y l…
TRENDS IN THE DEVELOPMENT OF INTEGRATED MARKETING COMMUNICATION IN THE CONTEXT OF DIGITAL MARKETING
2019
Nowadays, in the context of digital marketing and social media development, with the advantages given by technologies and the vast possibilities of communication among consumers, businesses find the implementation of integrated marketing communication influenced by the Internet as a marketing communication environment where businesses are urged into a customer-centric approach by the consumers’ changing habits of receiving information. This results in an increased role of content marketing, relationship orientation, dialogue and network communication, management of multiple stakeholders etc., which envisages consumer involvement with a view to mitigating the consequences caused by the obsta…
Plastic or not plastic? That’s the problem: analysing the Italian students purchasing behavior of mineral water bottles made with eco-friendly packag…
2022
Abstract European Strategy for Plastics in a Circular Economy draws new shapes of economy in order to protect the environment and reduce marine pollution, GHGs and countries’ dependence on imported fossil fuels. The core of EU Strategy is also to try to transform the way plastic products are designed, produced, used and recycled in the EU. Italy is the first country in Europe and the second in the world for consumption of bottled water, with remarkable environmental impacts, from production to distribution. Starting from social science theory, this work aims to investigate consumers' behavior and the related factors that influence their behavior pertaining to the purchase of. mineral water …
Viable Systems Approach and Consumer Culture Theory: A Conceptual Framework
2013
The aim of this study is to depict the relational dynamics between the firm/ brand and the individual/consumer or communities of consumers. To this aim we propose a conceptual framework, integrating the viable systems approach (VSA) with consumer culture theory (CCT), which considers the individual as an active co-maker of the product/brand (‘prosumer’). The VSA view of the firm overcomes the limitations of CCT research, which is mainly focused on the individual, giving little consideration to the other actors in the context. Among the different approaches under the umbrella of viable systems we chose the VSA because of its emphasis on the analysis of the systemic external relations with th…
Geographical cues: evidences from New and Old World countries' wine consumers
2020
PurposeThis systematic review aims to investigate how geographical cues affect wine consumers' behaviors, with reference to the New and Old Worlds, and accordingly, how are recent consumption patterns and new consumer profiles modifying roles of geographical cues?Design/methodology/approachThis work employed a systematic literature review methodology on the extant literature published from 2009 to 2019.FindingsResults, summarized in a conceptual framework, emphasize five thematic areas on how geographical cues should be considered for future research and for new marketing strategies to capture consumers of New and Old World wines. Consumers' wine knowledge, socio-ethno-demographic factors, …
Oneri di sbilanciamento (diritto dell'energia)
2018
The article aims to explore to what extent consumers protection, as principle constitutionally guaranteed by art.38 of EU’s Charter of Fundamental Rights, should affect the rules governing the electricity dispatching service and the balancing system. On a market such as the electricity market, where demand is inflexible and the product concerned cannot be stored, electricity dispatching service is designed to ensure that, within the national transmission system, the supply of electricity matches demand, thereby guaranteeing security and continuity in the energy supply. Transparent market-based mechanisms for the supply and purchase of electricity needs to be combined with balancing measures…
La disciplina generale del contratto- Seconda edizione
2017
Il volume si propone di offrire non una mera esposizione ma una chiave di lettura del diritto dei contratti attuale, corroborata dagli ampi riferimenti alle più significative prese di posizione della giurisprudenza su questioni aperte,specie quelle che tornano ad interrogare il rapporto tra legge, ruolo del giudice, autonomia dei privati. Sulla scorta di una precisa scelta di metodo, si è assunta la disciplina di fonte europea - in materia di contratti di consumo e di contratti tra imprese- non come parte ‘speciale’ ma quale componente a pieno titolo del diritto dei contratti, valorizzando le ricadute sul piano sistematico e l’ effetto ‘di contaminazione’determinati dall’innesto delle regol…
La disciplina generale del contratto, Terza edizione
2019
Il volume intende offrire una visione aggiornata e sistematica della disciplina generale del contratto nella sua odierna complessità in larga parte dovuta al processo di "contaminazione" con il diritto di fonte europea. Particolare attenzione è riservata alle trasformazioni del diritto patrimoniale attuale nel quadro di un proficuo dialogo tra le Corti (interne e sovranazionali)
Carbon dioxide in effervescent wines: influence on descriptive analysis, discrimination and consumer liking
2008
National audience