Search results for " experience"
showing 10 items of 891 documents
Slovo Cubano: El vocablo soviético en el español de Cuba
2015
Resumen: ?Se puede definir una nostalgia cubana por lo sovietico? Indagando sobre su estetica, entendida como percepcion, Slovo Cubano intenta responder a esta interrogante. Enfocandose en los rusismos-sovietismos, que llegaron a nuestra isla en diferentes epocas. Estas palabras ya son parte de nuestro catauro de extranjerismos; fragmento significativo en la historia de la adopcion linguistica en el espanol cubano-caribeno. Estos vocablos no son solo referencias filologicas, simbolos de una oralidad y escritura muy particulares, tambien son evidencias historicas, que actuan como codigos de acceso a la experiencia cultural sovietica. Slovo Cubano intenta confirmar que desde 1961 hasta 1991, …
Affects and emotions in cultural research : cornucopia or Pandora’s box?
2020
In the beginning, this was an empty place... Place-related narratives in Timofeyevka, Siberia
2014
The customer complaining behavior : why customers do not complain
2017
The field of the marketing has been under change since services gained attention under 1970s. The customer behavior and the relationship marketing gained it focus in the 1990s. At the same time, the need for understanding the customer complaining be-havior was noticed being vital for service management. This research is a response for the Tronvoll’s (2012) call for better understanding the customer complaining behavior. Especially, he called for investigation of what makes the customers act and behave in certain way. The intention of this study was to explore triggers, inhibits and motivators, which affect to the complaining behavior and explore the customer complaining behavior. The theore…
Customer data collection infrastructure and Customer Experience Management:The SAQ Case Study
2017
Channel integration makes Customer Experience Management more complex and requires from retailers a regeneration of their value proposition. A longitudinal case study reveal a hierarchical sequence of operant resource triad: cultural mindsets, strategic directions for designing value propositions, and a dynamic system of capabilities for continually renewing customer experiences. The implementation of a customer data collection infrastructure, the adoption of an iterative and sequential innovation process, and the mobilization of cross-functional and multidisciplinary project teams, will help develop the firm’s dynamic system of capabilities.
Special Issue - Past, present and future challenges on customer experience: Digging knowledge across sectors
2019
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Visual Attention in Virtual Reality Settings: An Abstract
2019
Virtual reality, VR, is challenging marketers to understand both brand interaction and the customer experience at the point of sale. In order to test the usefulness of VR in retailing, research must address how the customer’s visual attention in a VR setting affects his/her behavior. There are two main drivers for this research. First, there has been an enormous growth in recent years in the use of neurophysiological methods to measure visual attention. At the store level, previous works show that attention to products measured through eye tracking influences consumer decision. Second, VR is being increasingly adopted by brands, but research is lacking into comparisons between VR formats. W…
From the “customer experience management” to the “customer experience memory management” and to the retailer-customer relationship
2016
International audience
The memory of the shopping experience: scale development and validation
2016
International audience
Customer Experience Formation in Online Shopping : Investigating the Causes of Positive and Negative Emotions During a Visit to an Online Store
2020
This study explores customer experience formation in an online shopping context by investigating the causes of customers’ positive and negative emotions during their visit to an online store. Survey data collected from 1786 Finnish online customers was used to identify individuals who experienced strong positive (N = 138) or negative emotions (N = 215) during their visit. The causes of negative and positive emotions were studied by analyzing customers’ open-ended, written explanations attributed to their emotions. Attribution theory is utilized to explain how individuals make sense of their emotions. The findings show that customers offer various explanations for the emotions evoked during …