Search results for " experience"
showing 10 items of 891 documents
How useful are incubators for new entrepreneurs?
2016
This study examines profiles of incubator tenants who provide the most positive evaluations of the use of advisory services and support from incubators. The study presents an application of qualitative comparative analysis (QCA) to a sample of 54 incubator tenants in Valencia, Spain. The study examines how entrepreneurs' age, gender, education and training, work experience, and family background affect the utility of advice and support from experts at the incubator. The results of the research inform that the incubator tenants who find the services of incubators most useful are young, have good studies, have professional experience, and have family experience.
Consumers' brand heritage experience: between acceptance and resistance
2020
International audience; The literature dedicated to heritage experience and brand heritage defends the idea that it is a source of significant value creation for consumers and brands. By contrast, the aim of this article is to propose a more complete view of the consequences of the heritage strategy for brands and consumers by exploring how consumers perceive a brand heritage experience and by identifying potential resistances that may emerge during their visits. In consequence, this research examines the features of a brand heritage experience through extended case studies in two brand museums with narratives of 47 visitors. By unpacking a brand heritage experience, the study highlights it…
The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement
2017
Purpose This study aims to examine the effect of sensory brand experience and involvement on brand equity directly and indirectly through cognitive, emotional and behavioral consumer brand engagement (CBE). Design/methodology/approach A survey was administered to the customers of a Finnish tableware brand using relevant Facebook channels. A total of 1,390 responses were analyzed using partial least squares structural equation modeling. Findings The empirical findings suggest that both involvement and sensory brand experience are directly related to the three facets of CBE. Further, involvement, sensory brand experience and CBE jointly explain more than 50 per cent of the variance in brand …
Negative eWOM and perceived credibility : a potent mix in consumer relationships
2022
PurposeBased on the foundations of the schema theory, the elaboration likelihood model (ELM) and customer experience literature, this research examines how the interplay between a consumer's previous shopping experience(s) and perceived credibility of negative online word-of-mouth (PCNWOM) leads to improved consumer–firm relationship quality (RQ).Design/methodology/approachThe authors utilised series of scenario-based experiments (N = 918) to test the research hypotheses.FindingsThe authors show that a focal customer's previous shopping experiences attenuate the perceived credibility of negative word-of-mouth on social media by other customers, which in turn weakens consumer–firm RQ. The au…
Roadmap on quantum nanotechnologies
2021
Quantum phenomena are typically observable at length and time scales smaller than those of our everyday experience, often involving individual particles or excitations. The past few decades have seen a revolution in the ability to structure matter at the nanoscale, and experiments at the single particle level have become commonplace. This has opened wide new avenues for exploring and harnessing quantum mechanical effects in condensed matter. These quantum phenomena, in turn, have the potential to revolutionize the way we communicate, compute and probe the nanoscale world. Here, we review developments in key areas of quantum research in light of the nanotechnologies that enable them, with a …
Quantum Mechanics as a Semantic Problem
2018
Physics, like all science, is grown out of a desire to understand the world. However, modern physics with its mathematical form has become increasingly removed from the world of everyday experience and visual imagination. In quantum mechanics it is impossible to visualize the reality represented by the theory. All we have is a consistent mathematical structure. Although the theory works perfectly well instrumentally, the question remains, how can the mathematics of the theory impart understanding? If we look at mathematics as a language, we are faced with the semantic problem: how does the language of mathematics acquire meaning? In an attempt to answer this question, I study Derrida’s earl…
musical expressivity and languaje
2005
El artículo explora la dimensión semántica de la música ligada a su capacidad expresiva. Comienza contraponiendo la concepción absoluta de la expresión musical, propia del romanticismo, a la concepción representacional, característica de la Ilustración. A continuación, propone una explicación alternativa de la expresividad musical, basada en la última filosofía de Wittgenstein, que permite afrontar algunas dificultades planteadas por la estética romántica Abstract In this article we explore the semantic dimension of music in relation to its expressive faculty. First, we appose the absolute conception of musical expression of Romanticism to the representational conception, characteristic of …
Mesure du transport narratif dans le contexte d’une expérience de consommation transmédia
2018
This research offers a French narrative transportation scale measuring the experience of transmedia devices in the arts and cultural field. First, based on a literature review of the definition and measure of narrative transportation, a new scale is presented and defended. Second, a qualitative study is conducted. The dimensions of narrative transportation are confirmed and items are generated to measure it. Results from factorial analysis leading to a reliable and valid scale of narrative transportation lived by the cultural consumer through the use of a transmedia device are presented.
Impact of Adolescents' Perceived Self-Regulatory Efficacy on Familial Communication and Antisocial Conduct
1998
The present study tested the hypothesis that perceived self-efficacy to resist peer pressure for high-risk activities is related to transgressive conduct, both directly and through the mediation of open familial communication. Adolescents rated their self-regulatory efficacy, openness of communication with parents, and their involvement in delinquent conduct and substance abuse. Results of structural equation modeling confirmed that a high sense of efficacy to ward off negative peer influences was accompanied by open communication with parents about activities outside the home and by low engagement in delinquent conduct and substance abuse. Both the posited direct and mediated paths of inf…
An Empirical Study on Female Participation in Software Project Courses
2019
Gender issues in software engineering education are gaining research attention due to the desire to promote female participation in the field. The objective of this work is to enhance the understanding of female students' participation in software engineering projects to support gender-aware course optimization. Since 2015, we have investigated the participation of female students in terms of software engineering activities and team dynamics in a software project course that involves a real customer. We found that female students are more active with project management and requirement engineering, while they remain under-represented in highly complex or specific tasks, i.e. architecture wor…