Search results for " intention"
showing 10 items of 198 documents
‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
2020
This study examines the moderating role of audience comments in influencer marketing. A YouTube vlog entry by a social media influencer featuring the endorsement of a brand was studied, and an experimental design featuring two conditions related to audience comments was created. The results indicate that a parasocial relationship with the influencer builds the perceived credibility of the influencer, while comments by other audience members moderate the effect. Influencer credibility positively affects brand trust and purchase intention. The findings enhance the understanding of the role of an active audience in influencer marketing. peerReviewed
Determinant Factors in Purchasing Korean Skin Care Products
2020
The demand and business opportunities in the skin and facial beauty sector have increased in the last 10 yr. The beauty and personal care industry in Indonesia grows on average of 12 %, with a market value of 33 × 109. This research emphasizes the presence of the influence of attitude, subjective norm, and perceived behavioral control on the purchase intention of skincare products that are moderated by the country of origin. The data collection is conducted by distributing questionnaires to a total of 130 respondents. Data obtained through a questionnaire are then processed with Smart Partial Least Square (PLS). The results in this study prove that the attitude and perceived behavioral cont…
Predictive variables of happiness in private sports centres
2018
The psychological investigation of happiness has increased significantly in recent decades to the point of becoming one of the most researched behaviours in the new field of Positive Psychology. However, relatively little progress has been made in happiness research and tests to evaluate happiness, and the Oxford Happiness Inventory (OHI), built by Argyle, Martin and Crossland (1989), is among the best-known and most accredited. Happiness has represented a challenging and frustrating quest for humanity, as there is no consensus on its definition. Bearing in mind that there are many ambiguous factors that can affect the happiness of the individual, this study focuses on analysing the variabl…
Tacitus on Titus? Visit to the Temple of Venus at Paphos
2020
This article deals with Titus? visit to the temple of Venus at Paphos in the second book of Tacitus? Historiae. I argue that apart from its other literary intentions already mentioned by scholars, this digression implicitly connects Titus not only with Aeneas but also with Julius Caesar. Titus? affair with Berenice that recalls Caesar?s affair with Cleopatra, Tacitus? allusions to Lucan?s De Bello Civili where Caesar?s visit to the tomb of Alexander the Great is described, the ?????Motiv and fortuna?s favour that characterise both Roman generals, all contribute to connect Titus with Caesar and allow the reader to view a parallel between the Flavian and the Julio-Claudian dynasty. Furthermor…
Assessing the Effect of Drivers’ Gender on Their Intention to Use Fully Automated Vehicles
2021
Although fully automated vehicles (SAE level 5) are expected to acquire a major relevance for transportation dynamics by the next few years, the number of studies addressing their perceived benefits from the perspective of human factors remains substantially limited. This study aimed, firstly, to assess the relationships among drivers’ demographic factors, their assessment of five key features of automated vehicles (i.e., increased connectivity, reduced driving demands, fuel and trip-related efficiency, and safety improvements), and their intention to use them, and secondly, to test the predictive role of the feature’ valuations over usage intention, focusing on gender as a key …
La Media Education al Centro Tau. Dalla teoria alla pratica
2022
Il contributo illustra le attività di media education del Centro Tau di Palermo come approccio per la costruzione di una civic intentionality (Mihailidis and Thevenin 2013) nei giovani che frequentano questo centro di aggregazione giovanile collocato in una delle aree più colpite da disagio sociale della città di Palermo.
A cultural comparison study of smartphone adoption in Uzbekistan, South Korea and Turkey
2017
Smartphone popularity is increasing due to the technological advances that mean manufacturers can make more sophisticated devices, and telecommunication companies can provide better connections. Gartner reported that 403 million smartphones were sold in the fourth quarter of 2015, a 9.7% increase over the same period in 2014. It is a common perception that users tend to utilise advanced technology to increase productivity. However, there are studies indicating quite opposite or alternatively slow rates of adoption. To avoid this, companies invest in studying consumer behaviour. The purpose of the study is to examine the effects of drivers and cultural differences on smartphone acceptance in…
Introducing theoretical approaches to work-life balance and testing a new typology among professionals
2010
Clark (2000) defines work-family balance as “satisfaction and good functioning at work and at home, with a minimum of role conflict” (p. 751). In this chapter, we examine how professionals have succeeded in achieving work-life balance in their lives. First, we examine classic and current approaches to multiple roles and then introduce a typology of work-life balance based on the synthesis of the presented theoretical foundation. We propose four types of work-life balance; beneficial, harmful, active, and passive. The employees belonging to each type are expected to differ qualitatively from each other in relation to psychological functioning and role engagement.
Persistent Employment Instability and Fertility Intentions
2014
Our paper adds to the growing literature on the measurement of employment instability and its consequences on fertility dynamics. Many of these studies disregard that the persistence (duration) in an unstable condition, more than the status itself, may have the most severe consequences on subsequent family choices. In this paper, we propose an index of persistence in employment instability (EINI) that synthesizes all the information inside the individual sequence of employment statuses in a single number accounting simultaneously for the duration, sequencing, intensity, and labour market circumstances. Then, we test its impact on short-term childbearing intentions of Italian couples separat…
Prediction of user action in moving-target selection tasks
2015
Selection of moving targets is a common, yet complex task in human–computer interaction (HCI), and more specifically in virtual reality (VR). Action prediction has proven to be the most comprehensive enhancement to address moving-target selection challenges. Current predictive techniques, however, heavily rely on continuous tracking of user actions, without considering the possibility that target-reaching actions may have a dominant pre-programmed component—this theory is known as the pre-programmed control theory.Thus, based on the pre-programmed control theory, this research explores the possibility of predicting moving-target selection prior to action execution. Specifically, three level…