Search results for " marketing"
showing 10 items of 1527 documents
The interaction between social media, knowledge management and service quality: A decision tree analysis
2020
The existing literature fails to identify to which extent the utilization of social media could be relevant for increasing the effectiveness of knowledge management, in respect to overall business operations. In order to shed some light on this area we define three goals. Firstly, we investigate to what extent the different activities of clients on social media (SM), are important to the processes of knowledge management (KM) in companies. Secondly, we examine to what extent KM functions can be relevant in attaining the quality of IT services. Thirdly, we analyze to what extent KM mediates between SM and the quality of IT services, that is, which client activities on SM should be formalised…
Applying data driven decision making to rank vocational and educational training programs with TOPSIS
2021
Abstract In this paper we present a multi-criteria classification of Vocational and Educational Programs in Extremadura (Spain) during the period 2009–2016. This ranking has been carried out through the integration into a complete database of the detailed information of individuals finishing such studies together with their labor data. The multicriteria method used is TOPSIS together with a new decision support method for assessing the influence of each criterion and its dependence on the weights assigned to them. This new method is based on a worst-best case scenario analysis and it is compared to a well known global sensitivity analysis technique based on the Pearson's correlation ratio.
Assembly support systems with Markov predictors
2020
In this paper, we analyse Markov prediction as a suitable model to suggest the next assembly step in the manufacturing process. The goal is a decision support system which can assist the workers in...
Untangling knowledge fields and knowledge dynamics within the decision-making process
2020
PurposeThe purpose of this paper is to analyse the influences of different types of knowledge and their inherent dynamics on the effectiveness of the decision-making (DM) process. Knowledge dynamics (KD) is envisioned through the lens of the knowledge fields theory while effective DM process is objectivised via organisational appreciation and reward, higher business performance, sustainable partnerships and managerial satisfaction with previous achievements.Design/methodology/approachA questionnaire-based survey was conducted with 275 middle managers from companies operating in the business consulting field. The conceptual and structural model was tested using the partial least squares stru…
Main components of the corporative image of cultural organizations
2016
[EN] In the present research, we carry out an analysis of the corporate image of a cultural organization which aims tohighlight its role in order to design management strategies in the cultural field. We investigate what particular attributes are better assessed by the public and which dimensions compose the corporate image of a cultural organization. Based on the literature review, we made an in-depth interview to the programming manager of a cultural organization and also a descriptive survey on its audience through a structured questionnaire.The results of the analyses show that the corporate image of the cultural organization under study is positive, although someattributescan be improv…
Marketing Sri Lanka as an International Tourist Destination
2007
Masteroppgave i økonomi og administrasjon 2007 - Høgskolen i Agder, Kristiansand Within the last two decades Sri Lanka’s tourism industry has grown dramatically as one of the main foreign exchange earners and employment provider. Since Sri Lanka depends enormously on tourism for its growth and development, this paper provides an analysis of marketing efforts within the tourism industry in Sri Lanka for foreign tourists. In compliance with this trend, the purpose of this thesis and research is to review Sri Lanka as an international tourist destination and its current marketing activities in the tourism trade, to investigate the proper use of marketing efforts, and to suggest guidelines for …
Consumption values and mobile banking services : understanding the urban-rural dichotomy in a developing economy
2021
PurposeThis study develops a theoretical model of consumption values regarding the technology adoption of mobile banking (m-banking) services, with the financial service sector as the empirical context. This study aims to evaluate whether consumption values influence trust and intention. Furthermore, the authors explore how the consumer type (i.e. urban vs rural) differs in consumption values regarding adopting m-banking services.Design/methodology/approachThe data for this study were gathered from 246 responses collected from individuals living in a country with a developing market, using a survey instrument. The six study hypotheses were tested using partial least squares structural equat…
Tensions in Information System Artefacts: Explaining Land Information Systems’ Sub-optimal Impact in Indonesia
2017
Part 14: Current Issues; International audience; Despite the advancement of more integrated land information systems (LIS), conflicts and disputes over land in Indonesia remain. Our study seeks to explain this situation. Using an interpretive case study conducted in Eastern Indonesia and framed within the concepts of information system (IS) artefacts, we find that tensions within and between information, technology, and social artefacts help to explain the sub-optimal LIS impacts. Inconsistent information, unsuitable technology, and conflicting social arrangements are examples of such tensions. Unless the tensions are properly resolved, LIS use cannot fulfil its potential for more appropria…
Toward a Theory of Information Systems Security Behaviors of Organizational Employees: A Dialectical Process Perspective
2019
Practice-/policy-oriented abstract: Understanding why employees do or do not comply with information systems security (ISS) procedures is an imperative in today’s organizations whose futures often depend on how well they protect and harness information assets. We use a predominantly inductive approach to develop a theoretical understanding of how employees’ reasons for engaging to ISS behaviors (ISSBs) change over time, using ideas from dialectics as our scaffolding. Our dialectical view of this process suggests that explanations for engaging in different ISSBs change over time as individuals seek to balance contradictory demands. Furthermore, our view suggests that new experiences and ext…
Delphi study for the design and validation of a questionnaire about digital competences in higher education
2016
The study of digital competence remains an issue of interest for both the scientific community and the supranational political agenda. This study uses the Delphi method to validate the design of a questionnaire to determine the perceived importance of digital competence in higher education. The questionnaire was constructed from different framework documents in digital competence standards (NETS, ACLR, UNESCO). The triangulation of non-parametric techniques made it possible to consolidate the results obtained through the Delphi panel, the suitability of which was highlighted through the expert competence index (K). The resulting questionnaire emerges as a good tool for undertaking future na…