Search results for " marketing"
showing 10 items of 1527 documents
Greenfield or M&A? An institutional and learning perspective on the establishment mode choice of Chinese outward investments
2020
Abstract We develop and test a model of Chinese greenfield investments using institutional and learning theories. Both the host country institutional context and the firm's international characteristics affect the establishment mode. Using 152 Chinese emerging market multinationals (EMNEs) with 401 subsidiaries distributed in 26 countries from 2003 to 2013, we build a database of 284 pairs of host country/Chinese firms to test two hypotheses. We find that, first, governance environment affects the establishment mode: greenfield investments are preferred over acquisitions in relation-based host markets, and M&As are preferred in rule-based countries. Second, the depth of Chinese EMNEs' inter…
Management of Distribution Risks and Digital Transformation of Insurance Distribution—A Regulatory Gap in the IDD
2021
The Insurance Distribution Directive (IDD) aims to regulate insurance distribution in the EU regardless of distribution channels and means. Although new technologies affect insurance distribution, the IDD does not explicitly regulate this digital transformation. Insurers and intermediaries must comply with detailed business conduct rules that aim to counteract distribution risks. However, the IDD exempts ancillary insurance intermediaries from its scope when they meet certain conditions. The article highlights the regulatory framework on insurance, requiring insurers and intermediaries to address distribution risks, and analyses how this exemption affects the management of distribution risk…
The Trust of the Information from Employer Rating Platforms
2017
Employer rating platforms are an important source of information for potential candidates to collect and provide information about the employer. The information is beneficial and different to official company information. The research investigates the reasons to use employer rating platforms by individuals. Trust is important for the exchange of information and use of employer rating platforms. The analysis of empirical data obtained in survey has been done with indicators of central tendency or location. For empirical data analysis it used ANOVA, t-test and Spearman correlation coefficient to investigate the significance of differences in evaluations between demographic groups. The researc…
Graphical models for estimating network determinants of multi-destination trips in Sicily
2017
Abstract This paper proposes a two-step approach for analysing the main determinants of multi-destination trip behaviour. It is based on a combination of graphical models and of a multinomial logistic regression model; the aim is to analyse direct and indirect effects of a wide set of tourist- and trip-related characteristics on multi-destination trip behaviour. Empirical data have been derived from a frontier survey of approximately 4000 incoming tourists in Sicily (Italy) at the end of their trip. Results suggest that multi-destination trips depend directly on the length of stay, the number of previous visits and motivation for the trip, and only indirectly on the interview month, travel …
RELATIONSHIP MARKETING ON THE INTERNET: BUILDING A LONG-TERM RELATIONSHIP WITH CUSTOMERS
2018
The purpose of the study is to find out the main approaches to the relationship marketing on the internet that could help companies to build a long-term relationship with their customers. Principal objectives are to find and analyse scientific literature on the topic; with statistical and empirical analysis to find out the main differences between relationship marketing in the traditional and internet dimension. The research methods of the paper are scientific literature theoretical analysis, statistical and empirical data analysis. The results of the research are both theoretical and practical. Using results companies will be able to share their customers seeing at what stage they are loca…
Integrated marketing communications and information and communication technology in the hotel sector: An analysis of their use and development in Dal…
2011
The concept of integrated marketing communications (IMC) has been recognized as a key factor in the marketing literature. Boosted by advancements in information and communication technology (ICT), IMC has received considerable attention during the past decade. The purpose of this research is to study in greater detail the IMC and ICT concepts in the tourism sector, specifically in hotels. The empirical study was conducted in 17 high-class hotels in Dalmatia, the largest region on the coast of Croatia. Descriptive statistics analysis showed a high degree of IMC and ICT implementation in Dalmatian first-class and luxury hotels. Moreover, the ICT application increased with the hotel category, …
Performance Outcomes of Turnover Intentions in Temporary Organizations: A Dyadic Study on the Effects at the Individual, Team, and Organizational Lev…
2017
This research examines the link between turnover intentions from temporary and permanent organizations and how both types of turnover intentions affect employee performance at an individual, temporary and permanent organizational level. Using dyadic data from 253 team members and their supervisors we find that turnover intentions from temporary organizations significantly enhance turnover intentions from permanent organizations, which leads to decreasing performance at all three levels. A moderation analysis suggests that companies can reduce detrimental effects of turnover intentions from temporary organizations by providing transparency and possibilities to participate in staffing process…
Perceptions of Healthcare Service End Users
2016
The main objective of this study was to compare users’ perception and evaluation of both public and private healthcare services, distinguishing between primary and specialty care, with a cross-cultural approach in two Mediterranean countries: Italy and Spain. Within an exploratory approach and following a descriptive aim, we have conducted a quantitative methodology: after a literature review about health marketing and health management, we have developed a questionnaire and collected end users’ perceptions in both countries. Results highlight different aspects shaping the multidimensional healthcare service, such as the waiting lists, their experienced sensations, word-of-mouth (WOM) rele…
A study on forecasting electricity production and consumption in smart cities and factories
2019
Abstract The electrical power sector must undergo a thorough metamorphosis to achieve the ambitious targets in greenhouse gas reduction set forth in the Paris Agreement of 2015. Reducing uncertainty about demand and, in case of renewable electricity generation, supply is important for the determination of spot electricity prices. In this work we propose and evaluate a context-based technique to anticipate the electricity production and consumption in buildings. We focus on a household with photovoltaics and energy storage system. We analyze the efficiency of Markov chains, stride predictors and also their combination into a hybrid predictor in modelling the evolution of electricity producti…
Open Educational Resources - in Engineering Education, Case Study at UC/AGH, UB and ULBS
2019
Abstract To change the educational scene in the epoch of the digital generation there is the possibility of using Open Education (OE) and Open Educational Resources (OER). The term “open educational resources” refers to resources with free access to use, adaptation and redistribution. The objectives of the research are to determine the degree of knowledge and use of OER in three Engineering Universities in three countries (Poland, Hungary and Romania) and to find out whether there is a relationship between the institutions in terms of knowledge and use of OER. The measurement is made by applying the survey method on a sample of n = 192. As a tool we use the questionnaire with 15 questions s…