Search results for " marketing"

Tehnical Aspects Regarding the Pig Classification Carcassess in Romania Between 2009–2015, by Semi-Automated Method Optigrade Pro

2019

Abstract In the paper we analyzed the evolution of the number of pig carcasses classified in Romania by the OptiGrade Pro (OGP) semiautomatic method. The analysis was conducted for the period 2009-2015. For this time, the average weight of the carcasses and their quality (thickness of the muscles and the layer of fat) were monitored.

A Complex Adaptive System Framework for Management and Marketing Studies

2015

This theoretical work aims to analyze the choice of strategicmanagement activities, taking into account a complex systems perspective. Following this approach, we represent the firm as a complex adaptive system, in which the management must be able to develop and implement different behaviors in order to dynamically ensure the viability of the firm or system. This implies that the management governing the firm or system is capable of choosing, from among a number of heterogeneous entities, the relevant stakeholders within the competitive context and of creating and maintaining significant relationships with them, which are considered to be relevant in a turbulent environment. As an expressi…

Cybernetics of Value Cocreation for Product Development

2016

How to unleash the innovative work behavior of project staff? The role of affective and performance-based factors

2017

Abstract Although the literature generally presumes that temporary forms of organizing such as projects are especially suitable for generating innovation, empirical support for this assumption that goes beyond case-based evidence is still scarce. The study at hand aims to close this gap in research by investigating how the characteristics of temporary organizations (TOs) affect an individual's innovative work behavior (IWB). By applying a structural equation modeling approach on an Austrian-German sample of 583 TO professionals, it can be shown that both, performance-based factors and affective factors are having a significant impact on the emergence of IWB. However, the hypothesized modera…

Understanding flow experience from users’ requirements

2015

This paper argues that the concept of flow can be useful in gaining a better understanding of information system users’ flow experience. This paper applies this concept in the requirements development phase of an Internet protocol television e-learning service development project. The findings show that flow experience can be visualised and measured, and that there are differences in how users see and perceive different features. Some features are driven by more experiential needs, whereas others are driven by more task-oriented goals. The findings indicate that the users’ perceived flow experiences can already be measured during the early phases of information systems IS development projec…

Evaluating the Sustainability in Complex Agri-Food Systems: The SAEMETH Framework

2015

During the last few years, the definition of sustainability and the translation of its general principles into practical and operative tasks have come into the foreground of scientific research and political agendas throughout the world. The understanding and the evaluation of the environmental, social and economic performances of complex agricultural food systems is probably the real challenge, and the design of more sustainable alternatives has been recognized as necessary for a correct territorial management. This study’s primary goal is the proposition of an interpretive structure “Sustainable Agri-Food Evaluation Methodology” (SAEMETH), able to guide the evaluation of the sustainabilit…

The Culture on the Palm of Your Hand: How to Design a User Oriented Mobile App for Museums

2014

The increased usage of mobile apps has a great potential for the tourism industry. Through the use of mobile apps, web portals and social media may allow a fast and wide diffusion of awareness for museum and attract a large number of visitors, thus increasing the value of their image, with moderate investments. The aim of this chapter is to identify the key factors as antecedents of customer satisfaction for the design of a mobile app for a museum. To this aim, the authors use the Kano model that allows categorizing service attributes according to how they are perceived by customers and estimating their impact on customer satisfaction. This model is adopted in order to identify express and …

Die Wirkung funktionaler, emotionaler und relationaler Nutzendimensionen auf die Markenloyalität

2005

Drawing on existing marketing literature three dimensions of utility are suggested: functional, emotional and relational. It is argued that the importance of these dimensions vary over time. In the early phase of the product life cycle, the functional utility is crucial for the success in the market place. Over time the emotional and relational dimension become more and more important. An empircial study carried out in the telecom industry provides evidence that this shift of importance actually takes place. The managerial implication is twofold. Firstly, the value proposition needs to be adapted in order to meet customer expectations. Secondly, an organizational change is necessary to be a…

AGILITY AND THE ROLE OF PROJECT — INTERNAL CONTROL SYSTEMS FOR INNOVATION PROJECT PERFORMANCE

2019

As a reaction to the rapidly changing environment, organisations increasingly use agile project management (APM) methods to develop innovation. The associated process changes necessitate the adaption of organisational structures and control systems. This study draws on Simon’s Levers-of-Control framework (LOC) to explore the impact of different control levers on innovation project performance. Based on a survey of 316 project managers and product owners, the results suggest that the use of interactive project control systems and project-internal belief systems has a positive impact on the innovation outcome, regardless of the degree of agility of the project. Furthermore, we reveal that a s…

Improving eco-efficiency of a swimming hall through customer involvement

2013

Abstract Findings from a project aiming to improve eco-efficiency of a swimming hall in Finland are presented in this article. There are various opportunities for eco-efficiency improvements for a swimming hall, many of which belong to responsibilities of the staff. However, there are aspects where also customers could participate. Consequently, changes in the current behavior of the swimming hall management, staff and customers are required. Results from customer survey and staff interviews suggest that lack of knowledge about the swimming hall-specific environmental impacts and possibilities of the respondent (either staff or customers) to actively engage in pro-environmental work at the …